Business Newspaper HV BIZ gives company the honor for third consecutive year Goshen, N.Y. – July 24, 2010 – Focus Media, Inc., has been named the Hudson Valley’s largest advertising agency for the third year in a row by business publication HV Biz. “Focus Media has grown strongly during the past few years and 2010 … Continue reading “FOCUS MEDIA NAMED HUDSON VALLEY’S TOP ADVERTISING FIRM”
Year: 2010
Focus on Marketing: Volunteer work builds good will, visibility
Becoming an active, visible part of the community is an important part of any company’s marketing program. Board memberships, sponsorships and volunteering all allow businesses and their employees to give something back to the community in ways that benefit a company’s visibility. When considering corporate responsibility and volunteerism, it is important to never lose sight … Continue reading “Focus on Marketing: Volunteer work builds good will, visibility”
GREY’S WOODWORKS, INC. NAMES FOCUS MEDIA AS AGENCY OF RECORD
Goshen, N.Y. – Aug. 13, 2010 – Focus Media, Inc. has been named advertising agency of record for Grey’s Woodworks in Grahamsville, N.Y. Focus Media, a leading Hudson Valley-based public relations and advertising firm, manages creative and placement of print, Web and broadcast advertisements for Grey’s Woodworks, raising its profile among retailers and consumers throughout … Continue reading “GREY’S WOODWORKS, INC. NAMES FOCUS MEDIA AS AGENCY OF RECORD”
Focus on Marketing: Hudson Valley gets foothold
From a marketing perspective, it has been fascinating to watch how the Hudson Valley has evolved over the past 15 years. For starters, according to organizations such as the Hudson Valley Economic Development Corp., the Hudson Valley region officially includes the seven counties of Westchester, Rockland, Putnam, Orange, Dutchess, Ulster and Sullivan. But as recently … Continue reading “Focus on Marketing: Hudson Valley gets foothold”
Focus on Marketing: Stack your deck for success
Becoming a successful entrepreneur isn’t easy. In fact, about half of all new businesses fail. If you’re ignoring the odds and going for it, here are some marketing program tips to leverage for small-business success. Start by getting your brand established. An easy-to-remember name that makes it clear what you sell is important. It’s tough … Continue reading “Focus on Marketing: Stack your deck for success”
Focus on Marketing: Business sales benefit from ads, too
Companies solely focused on selling to other businesses, and not to general consumer audiences, often put all of their promotional resources into sales. They are frequently quick to write off advertising and publicity. That’s usually a mistake. A good marketing program should include investments in both a sales force and advertising. In the business-to-business model, … Continue reading “Focus on Marketing: Business sales benefit from ads, too”
HVFCU FINANCIAL SERVICES NAMES FOCUS MEDIA AGENCY OF RECORD
Focus Media to manage public relations for Hudson Valley Federal Credit Union’s financial planning division Goshen, N.Y. – July 29, 2010 – HVFCU Financial Services has named Focus Media Inc., a leading Hudson Valley-based public relations and advertising firm, its public relations agency of record. Focus Media will provide public relations services designed to elevate … Continue reading “HVFCU FINANCIAL SERVICES NAMES FOCUS MEDIA AGENCY OF RECORD”
Focus on Marketing: Make messages relevant
Making the investment in advertising, building and maintain a Web site and developing collateral, like brochures, are worthy investments. Professional design of these marketing elements is important. But great marketing pieces all start with the right message. We’re inundated by thousands of messages per day. Your ads have to stand out to get noticed. So, … Continue reading “Focus on Marketing: Make messages relevant”
Focus on Marketing: Chamber membership smart investment
Joining a business group such as a chamber of commerce or membership-based economic development organization can be a great move for your business. Simply joining these groups can provide many benefits, such as special rates on insurance coverage and referrals. But if you want to leverage these memberships to grow your business, it’s important to … Continue reading “Focus on Marketing: Chamber membership smart investment”
COMBINED ENERGY SERVICES NAMES FOCUS MEDIA AGENCY OF RECORD
Goshen, N.Y. – July 15, 2010 – Focus Media, Inc., a leading Hudson Valley-based public relations and advertising firm, has been selected as advertising agency of record by Combined Energy Services (CES). CES, which started as a one-truck business, is now one of the largest gas and oil suppliers in the region, providing dependable propane … Continue reading “COMBINED ENERGY SERVICES NAMES FOCUS MEDIA AGENCY OF RECORD”