E-newsletters can be an inexpensive and helpful part of a company’s marketing and public relations, but there are a number of pitfalls you should avoid to prevent having your newsletter become just another annoying piece of unwelcome spam. In order to be successful, an e-newsletter must have two key elements: interesting content and a neat, … Continue reading “Focus on Marketing: Include e-newsletter in marketing mix”
Year: 2010
News releases can boost company profile
A public relations program is the least expensive and potentially most powerful form of promotion available. One well-placed feature article in a newspaper or magazine, or a favorable segment on a television show, can put you in front of thousands, potentially millions, of potential customers with the credibility of independent journalism. One way to earn … Continue reading “News releases can boost company profile”
Focus on Marketing: Make sure your plan fits
Do you have a cookie-cutter marketing plan, something that looks as if it’s taken right off a shelf? I doubt it. No two marketing plans are exactly alike — especially in the age of the Internet. Websites and search engines provide a variety of potent marketing tools that companies can use to more specifically target … Continue reading “Focus on Marketing: Make sure your plan fits”
FOCUS MEDIA CEO JOSH SOMMERS JOINS HVEDC BOARD OF DIRECTORS
Firm also named advertising and public relations agency of record for economic development group New Windsor, N.Y. (Oct. 7, 2010) – Hudson Valley Economic Development Corporation (HVEDC) today welcomed Focus Media President and CEO Josh Sommers to its Board of Directors. Focus Media, which business newspaper HV Biz recently called the Mid-Hudson Valley’s largest advertising … Continue reading “FOCUS MEDIA CEO JOSH SOMMERS JOINS HVEDC BOARD OF DIRECTORS”
Focus on Marketing: Shyness won’t help you
A solid marketing strategy requires leveraging multiple touch points. Having a one-trick marketing tool box likely won’t get the job done. Consumers are bombarded with thousands of messages a day. To be successful, companies must hit the unengaged public over the head with tactics that build top-of-mind awareness. Start with those you know One of … Continue reading “Focus on Marketing: Shyness won’t help you”
THE STACK FAMILY DEBUTS CATLIN GARDENS INN
Boutique destination combines old-world sophistication with modern-day amenities Sept. 23, 2010 – Slate Hill, N.Y. – The Stack Family, owners and operators of Catlin Gardens, held a ceremonial ribbon cutting on Sept. 23 to celebrate the opening of the $7 million, Victorian-style, 40-room Catlin Gardens Inn. Elected officials and business leaders attended the ceremony. “We’re … Continue reading “THE STACK FAMILY DEBUTS CATLIN GARDENS INN”
Focus on Marketing: Become a ‘thought leader’
Demonstrating yourself to be an expert in your field — a “thought leader” — is a powerful public relations tool to attract new business and create a presence in your industry. If you’re a principal or manager of a company, chances are good that you’ve become an expert with unique insights or outspoken views about … Continue reading “Focus on Marketing: Become a ‘thought leader’”
Focus on Marketing: Branding creates buzz
Direct marketing is great, but advertising creates awareness. I write about direct marketing frequently. It’s defined as marketing via outlets other than what we think of as traditional advertising (newspapers, TV, magazines and radio). Tactics like direct mail, e-mail blasts, telemarketing, and ad words on the Web get you on the doorstep of exactly who … Continue reading “Focus on Marketing: Branding creates buzz”
Focus on Marketing: Use solid data, not your prejudices
It’s a common marketing misstep to be blinded by your personal views and experiences when planning your marketing campaigns. Business owners and managers often assume that the masses share their habits, and this can lead to poor marketing decisions. When first meeting with new clients or speaking with people at business events, it’s common to … Continue reading “Focus on Marketing: Use solid data, not your prejudices”
Focus on Marketing: Food for thought if you’re starved for time
One of the hot new terms to hit the marketing world in the past few years is the “time-starved consumer,” because it captures perfectly the state of many of our lives. Consumers today are overstressed, overwhelmed and overworked, and it seems that everyone — from soccer moms to CEOs — is struggling to balance economic … Continue reading “Focus on Marketing: Food for thought if you’re starved for time”