Kingston, N.Y. (Dec. 22, 2010) – Ulster County has named Focus Media, Inc. as its agency of record for Ulster County Tourism. The affirmative vote Tuesday by the County Legislature came after a formal Request for Proposal process in which Ulster County Tourism and tourism stakeholders intensively reviewed potential agencies, their backgrounds and services. Tourism … Continue reading “ULSTER COUNTY NAMES FOCUS MEDIA TO HANDLE ADVERTISING, PR FOR ULSTER COUNTY TOURISM”
Year: 2010
Focus on Marketing: Using Facebook wisely
Facebook is an effective and free way for businesses and professionals to maintain “top of mind” awareness with business contacts and the public. Posting to your company page on Facebook frequently keeps you actively in front of business associates and can have a far-reaching impact with an audience that is eager to hear what you … Continue reading “Focus on Marketing: Using Facebook wisely”
Focus on Marketing: Perfect image will boost your visibility
When developing websites, print ads, direct mail pieces and other marketing materials, you need some “pop” to get noticed. The right imagery can make all the difference. In fact, some of the best ads I’ve seen have been less about the words and more about the perfect photo or illustration. There are two main ways … Continue reading “Focus on Marketing: Perfect image will boost your visibility”
Focus on Marketing: Timing right to be more aggressive
Will your company be a big winner in 2011? Chances are you are close to finishing your company budget for next year. Are you investing in marketing? Does your marketing budget reflect a company that wants to eat its competitors’ lunch, or have you plugged in that bare minimum number to say you are spending … Continue reading “Focus on Marketing: Timing right to be more aggressive”
Focus on Marketing: Video a powerful tool
The ability to include videos on websites and in social media has created a powerful new marketing tool for businesses, not-for-profits and political candidates. Once limited to broadcast and cable television and VCRs for the mobile salesperson, the power of video and its ability to deliver a compelling and easily accessible message now is an … Continue reading “Focus on Marketing: Video a powerful tool”
Focus on Marketing: To get sales, make a good first impression
If you have the opportunity to land a big sales meeting (or even one that’s not so big), you want to make a powerful first impression — it might be the only chance you get. First — particularly if you haven’t met the potential client before — start by listening. I admit that was something … Continue reading “Focus on Marketing: To get sales, make a good first impression”
FOCUS MEDIA NAMES DOUGLAS CUNNINGHAM PUBLIC RELATIONS DIRECTOR
Cunningham is former Business Editor at Times Herald Record Goshen, N.Y. (Nov. 22, 2010) — Focus Media, Inc. announced today the appointment of Douglas Cunningham as its Director of Public Relations. Cunningham is the former business editor and columnist at the Times Herald-Record in Middletown. Most recently, Cunningham served as Communications Director for the successful … Continue reading “FOCUS MEDIA NAMES DOUGLAS CUNNINGHAM PUBLIC RELATIONS DIRECTOR”
Focus on Marketing: Op-ed pages are a useful tool
One of the most widely read parts of a newspaper or magazine is the op-ed section. There are often opportunities to embed your marketing and public relations messages in this prime real estate. The op-ed pages are an outstanding venue in which to advocate for or against issues, generate support for not-for-profit organizations, promote political … Continue reading “Focus on Marketing: Op-ed pages are a useful tool”
Focus on Marketing: Political campaigns offer cues
Political campaigns are a great case study in how the public is frequently disengaged and needs to be addressed through a wide variety of media. Consider how many people are “undecided” just before Election Day. In the race for New York attorney general, for example, a Siena poll just two weeks before the election found … Continue reading “Focus on Marketing: Political campaigns offer cues”
Focus Media helps Gillibrand, HVEDC Launch Campaign to Make Hudson Valley a Hub for Biotech Industry
‘NY BioHud Valley’ is New York’s cluster for biotech industry TARRYTOWN, N.Y.– Trumpeting the Hudson Valley as New York’s epicenter for biotechnology and pharmaceutical innovation, Senator Kirsten Gillibrand and business leaders today unveiled the “NY BioHud Valley” campaign reinforcing that the Hudson Valley is the epicenter of the biotech industry in New York. Gillibrand’s announcement … Continue reading “Focus Media helps Gillibrand, HVEDC Launch Campaign to Make Hudson Valley a Hub for Biotech Industry”