Our marketing experts, public relations strategists and out-of-the-box designers have made Focus Media a preeminent advertising agency known for its creativity, innovation and cutting-edge marketing strategies.
President and Chief Executive Officer
Josh Sommers, a former veteran radio broadcaster, newspaper columnist and casino marketing executive, founded Focus Media, Inc. in 2002 with the aim of bringing Madison Avenue quality and innovation to his clients. Today, Focus Media is one of the largest public relations and marketing firms in New York outside Manhattan, and in recent years, has been recognized as one of the fastest growing agencies in the nation (PR WEEK).
Sommers serves as president and CEO of Focus Media, which celebrates more than 15 years of success. He advises world-renowned companies and their CEOs on crisis communications, public relations and marketing. Some of his work includes helping guide Resorts World Catskills in the site selection process for its casino resort in New York, and Simon Property Group in publicizing the redevelopment of Woodbury Common Premium Outlets, its flagship center. Sommers also served as a key consultant and lobbyist for the approvals of the $500 million LEGOLAND New York Resort.
Under Sommers’ leadership, Focus Media has won more than 200 national awards for marketing in health care, tourism and economic development. Sommers is also a known leader and promoter of economic development.
Despite the expanding reach of Focus Media, Sommers remains committed to his local community. He is First Vice Chairman of Hudson Valley Economic Development; Immediate Past Chairman of Community Foundation of Orange and Sullivan; Past Chairman of the Sullivan County Partnership for Economic Development and Past Board Member and Officer of the Orange County Chamber of Commerce. He and his wife, Lisa, have chaired many nonprofit galas raising hundreds of thousands of dollars for persons in need and cancer research.
In 2012, Sommers received the Walter A. Rhulen Award from the Sullivan County Partnership for Economic Development, the organization’s highest honor, for his leadership in economic development, philanthropy and commitment to the community. He also received the Pillar of the Community Award from Cornerstone Family Healthcare in 2014.
Vice President & Chief Financial Officer
William Bratton has more than 30 years of experience in financial and IT consulting. He joined Focus Media as the Chief Financial Officer in January 2012.
Bratton served as the Senior Technical Solution Manager for IBM Global Services, consulting on financial and performance strategy for international organizations as well as assembling and leading teams of IT architects and specialists to assemble overall solution strategy. Bratton specialized in developing highly customized IT outsourcing solutions for high-profile clients.
Bratton received his Bachelor of Science in accounting from Manhattan College in Riverdale, N.Y. He serves on the Board of the Community Foundation of Orange and Sullivan Counties and is the lead representative for the Michelle Renee Bratton Memorial Scholarship Fund serving Pine Bush High School.
Senior Vice President
Bringing more than 20 years of marketing and public relations experience, J.P. McGuirk joined Focus Media in January 2015 as Vice President. In this role, McGuirk oversees business development, marketing, public relations, crisis communications and advertising needs for the agency’s clients.
Prior to joining Focus Media, McGuirk was the Director of Marketing for North East Dental Management (NEDM) in Paramus, N.J. He was responsible for all marketing and public relations activities for 57 practice locations and 14 brands. Previously, he has served as Director of Public Relations and Marketing for Catskill Regional Medical Center in Harris; the Assistant Vice President, marketing and communications lead for Endurance Services Limited in White Plains; and Assistant Vice President of Marketing at the Irwin Siegel Agency, Inc., in Rock Hill.
McGuirk was also a member of the Sullivan County Chamber of Commerce Board of Directors and served as chair of its Publicity Committee. He is a graduate of Siena College in Loudonville, N.Y., with a bachelor’s degree in marketing and management.
Lisa Sommers joined Focus Media as an Account Executive in 2010, and was promoted to Key Account Director in 2011. Sommers heads several of the firm’s key accounts and is responsible for managing and coordinating marketing, advertising, public relations and special event initiatives.
Previously, Sommers spent several years as an Account Executive and Public Relations Manager at Madden Communications, LLC, which was acquired by Focus Media in 2010. She is a graduate of St. Thomas Aquinas College in Sparkill, N.Y., with a Bachelor of Arts in communication arts.
Sommers is a member of the People for People Board of Directors and has served as a board member for the local chapter of the American Cancer Society.
Nicole Feller is a Vice President at Focus Media and is responsible for concept development, client and media relations, and editorial content.
A former television journalist, Nicole brings 10-plus years of media experience to the firm. She previously worked as an anchor, reporter and producer at stations throughout the Hudson Valley, including News 12, Time Warner’s Cable 6 and RNN. Nicole earned a Cable Ace Award, as well as the Occupations Inc. Heart of Gold Community Service Award. She additionally has 18 years of experience as the director of a nonprofit agency, where she successfully promoted numerous events, raising hundreds of thousands of dollars for cancer awareness and research. As a former School Library Media Specialist, Nicole is also an expert researcher with extensive knowledge in the field of education.
Nicole holds a master's degree in library media science from Long Island University and a bachelor's degree in English from St. Joseph’s University in Philadelphia, Pa.
Renée Bulla brings 22 years of advertising agency experience to the firm. In her position, she manages key client relationships, serves as a liaison between clients and the Focus Media team, and executes the details of each project and campaign. She is actively involved in obtaining and analyzing the market research and media analysis that is used to produce each client’s strategic marketing plan.
Bulla is a member of the Board of Directors for both the Orange County Chamber of Commerce and Abilities First and is a former board member of the Dutchess County Regional Chamber of Commerce. She co-chairs the Orange County Chamber’s Marketing/PR Committee and serves as a member of Abilities First’s Advancement Committee.
Bulla grew up in Maryland and attended the University of Maryland. She now lives in Orange County with her husband of 22 years – between them, they have a teenage daughter in college, three adult children, one son-in-law, one grandchild and two rescue dogs!
Barry Rothfeld, the former president and publisher of the Poughkeepsie Journal, manages business development for Focus Media in Dutchess County.
Rothfeld retired from the Poughkeepsie Journal in June 2015 after a successful 42-year career with the Gannett Co., Inc. He previously served as publisher of The Ithaca Journal, editor of the Press & Sun-Bulletin in Binghamton, and executive editor of the Poughkeepsie Journal.
Rothfeld serves as chair of the Board of Directors of the United Way of the Dutchess-Orange Region, and as vice chair of the Vassar Brothers Medical Center. He also holds board positions on the Dutchess County Economic Development Advisory Council and the Half Moon Theatre, and is a board advisor for Pattern for Progress.
He previously completed six-year runs on the boards of the Dutchess County Regional Chamber of Commerce, the Bardavon 1869 Opera House (he currently serves on its Advisory Council) and the Dutchess County Economic Development Corp., including five as chair of one of its Economic and Community Affairs sub-committee. He has completed two terms on the executive board of Miles of Hope Breast Cancer Foundation.
Sarah Jackson is an Emmy-nominated Creative Director and Branded Content Expert who brings more than 15 years of professional experience to Focus Media. Jackson works closely with the agency’s executive team and senior staff to assist their clients with marketing and advertising materials such as videos, print and digital ads, and websites. She collaborates with in-house editors and designers, as well as production partners, to manage the execution of creative projects from inception to completion.
Prior to joining Focus Media, Jackson, who resides in Warwick, N.Y., provided creative direction as a Content Consultant on large-scale campaigns for brands such as SYFY, BET, and BBC America. She has also served as a Creative Director and Executive Producer for Nickelodeon and Nick Jr., and Comedy Central respectively.
Victor Coreas joined Focus Media in May 2014 as Associate Art Director and was promoted to Art Director in January 2015. In his role as Art Director he oversees the agency’s graphic design team to maintain and grow the firm’s superior creative design standards. He works closely with account executives and the design department from a project’s creative conceptualization to its completion, ensuring that it adheres to design best practices and that it will appeal to and stimulate the client’s target audience.
Victor brings over 15 years of experience in branding, advertising and licensing. Working at agencies throughout Manhattan such as 4Sight Licensing, Icon Studios and Entertainment One, among others. With a wide range of industries and clients such as Macy’s, Cole Haan, Nickelodeon, Sam’s Club, Corcoran Group Real Estate and Major League Baseball, where he developed and implemented strategic repositioning and strong brand identity to increase market share. With such diverse experience, he is able to apply it to all projects he takes on at Focus Media.
Web Development Director
Kevin Green joined Focus Media in June 2012 as Senior Web & Graphic Designer and was promoted to Web Development Director in 2015. Green, who has extensive experience in the tourism and health care industries, brings a variety of design and web development expertise to the agency. At Focus Media, he is responsible for managing all web site design and development projects.
Green previously served as art director of a Westchester-based public relations and advertising agency for 15 years, where he spearheaded design for clients’ advertising efforts, collateral materials, signage, corporate identity, email marketing and web sites. Green developed award winning materials for clients such as St. Mary’s Healthcare System for Children, NewYork-Presbyterian Hospital, Trump properties and The Thayer Hotel at West Point.
Green holds a master of science in Internet business systems from Mercy College and a bachelor of arts in advertising and public relations from Bloomsburg University. Outside the office, Green spends time with his family and volunteers for Hudson Valley Honor Flight.
Jason joined Focus Media in 2016 as a director. He brings 18 years of marketing, advertising, and public relations experience to the firm. Jason previously held marketing roles with New Hope Community in Loch Sheldrake, as well as SUNY Sullivan, and was most recently content manager at a regional marketing and public relations agency. Jason began his advertising career as a copywriter with the agency DS&Associates in Chicago, Illinois, before joining the Walgreen Company as the sole copywriter in its special projects division.
Upon returning to his native Orange County in 2004, he served the local business community as a marketing associate with the Times Herald-Record/Dow Jones Local Media Group. Jason is a freelance feature writer, and his work has been published in URChicago, Slab Magazine, Orange Magazine and Ulster Magazine, among others. He earned his bachelor’s degree in English from Hope College in Holland, Michigan, and studied creative writing at Naropa University’s Jack Kerouac School of Disembodied Poetics in Boulder, Colorado.
Adrienne Bodnar joined Focus Media in 2017 as a Senior Account Executive. She brings 14 years of marketing management experience from across numerous industries. Bodnar specializes in digital, print, and email marketing, as well as trade show management and content creation. She provides partners with knowledgeable support across many fields, including media planning and creative management.
Before joining Focus Media, Bodnar was the marketing director at Ojas Enterprises, LLC. There, she ran all marketing initiatives for a wide range of all-natural skincare products and yoga equipment, from inception through implementation. Prior to that, Bodnar was the marketing manager at Copia Interactive, an online eBook store and reading app developer.
Bodnar earned both her MBA in marketing and media & communications and her bachelor of science in business administration and marketing from Fordham University.
Christine joined the Focus Media team in 2017 as a Public Relations Manager and was promoted to Director in 2018. In this role, she assists the company and its clients with public relations and communications matters, handles day-to-day client needs, and works closely with senior staff to contribute to a wide range of content development projects.
Before joining Focus Media, Christine was the public relations and social media manager at Delta Children Enterprise in Manhattan. There, she provided the company’s executive team with expert recommendations on the brand’s digital marketing and public relations strategies. Prior to that, Christine was a social media editor at XO Group. The New York City-based company owns three brands, including the leading wedding brand and marketplace, The Knot, as well as its sister brands: The Bump and The Nest.
Christine earned bachelor of science degrees in advertising and public relations, as well as political communication, with a minor in pre-law studies from Florida Southern College before moving back to the northeast to begin her professional career in marketing. When she’s not in the office, Christine can be found tackling do it yourself home renovations with her husband.
Senior Graphic Designer
Associate Account Executive
Junior Account Executive