If a tree falls in a forest, does anyone hear? They will if the tree has a good marketing plan — and a budget to accommodate it. If a new business hangs its shingle and swings open its doors, does anyone walk in on that first day? They may, if they are walking by. But, … Continue reading “Focus on Marketing: Promote from Day One”
Month: July 2011
TAYLOR BIOMASS ENERGY FIRST TO EARN SUSTAINABILITY CERTIFICATION THROUGH NEW ORANGE COUNTY CHAMBER OF COMMERCE PROGRAM
SUNY Orange, Greenopia partner with Chamber on unique program July 25, 2011 Taylor Biomass Energy, L.L.C., became the first member of the Orange County Chamber of Commerce to become certified as sustainable under a unique new partnership among the Chamber, SUNY Orange and Greenopia — an industry leader in green-rated brands and services. In … Continue reading “TAYLOR BIOMASS ENERGY FIRST TO EARN SUSTAINABILITY CERTIFICATION THROUGH NEW ORANGE COUNTY CHAMBER OF COMMERCE PROGRAM”
Focus on Marketing: Properly target releases
Editors receive hundreds of public relations pitches a week. Hundreds. When you do the math, the picture becomes clear. An editor who works 40 hours in a week and who receives 200 pitches will get about five pitches an hour — or one every 12 minutes. This company is having a grand opening across town. … Continue reading “Focus on Marketing: Properly target releases”
RITA’S ICE VISITS ELANT AT GOSHEN
Rita’s Ice in Middletown collaborated with the Elant Foundation’s Goshen Renewal to treat Elant at Goshen employees to a free Rita’s Ice on Wednesday, July 20. Rita’s donated a portion of the product and personally scooped a treat for each employee, as well as donated a free sample coupon for all to enjoy. “This is … Continue reading “RITA’S ICE VISITS ELANT AT GOSHEN”
FOOD AND FUN ON TAP AT SIX FOOD FESTIVALS IN ULSTER COUNTY
Get your appetite ready: Events set for August and September Kingston, N.Y. (July 21, 2011) – Six diverse food festivals, which regularly draw more than 100,000 people combined, are quickly approaching in Ulster County. “If you love food, you will enjoy Ulster County’s great summer festivals,” Ulster County Executive Mike Hein said. “While the … Continue reading “FOOD AND FUN ON TAP AT SIX FOOD FESTIVALS IN ULSTER COUNTY”
SULLIVAN COUNTY ENTREPRENUER LOOKING TO REPURPOSE FORMER ROSCOE FIREHOUSE
Roscoe, N.Y. – July 21, 2011 – The Dimifini Group, an entity controlled by Phil Vallone of Roscoe, N.Y., formally announces the purchase of the old Roscoe firehouse. Vallone hopes to repurpose the structure to complement existing businesses in the town. Vallone, a prominent figure in the Sullivan County business community, said, “We plan to … Continue reading “SULLIVAN COUNTY ENTREPRENUER LOOKING TO REPURPOSE FORMER ROSCOE FIREHOUSE”
FIVE HVFCU FINANCIAL SERVICES CONSULTANTS NAMED TOP ADVISORS IN THE HUDSON VALLEY
Poughkeepsie, N.Y. (July 20, 2011) – Five financial consultants with HVFCU Financial Services at Hudson Valley Federal Credit Union were named a top advisor in the June issue of Hudson Valley Magazine. HVFCU Financial Services honorees include Lynda Beisner, Chris Cantele, Joe Carbo, Carol Felter and Ilske Veringa, CFP®. More than 50,000 households within the … Continue reading “FIVE HVFCU FINANCIAL SERVICES CONSULTANTS NAMED TOP ADVISORS IN THE HUDSON VALLEY”
BELLEAYRE MOUNTAIN VOTED TOP 3 FAVORITE EASTERN RESORT IN 2011 SNOWEAST READER SURVEY
Highmount, N.Y. (July 20, 2011) – The results are in and Northeast skiers and riders have spoken. With over 6,000 votes counted in the 2011 SnowEast Reader Survey, Belleayre Mountain ranked in the Top 3 in Overall Favorite Eastern Resorts, behind only industry powerhouses Killington and Mount Snow. SnowEast readers recognized Belleayre’s efforts over the … Continue reading “BELLEAYRE MOUNTAIN VOTED TOP 3 FAVORITE EASTERN RESORT IN 2011 SNOWEAST READER SURVEY”
ELANT GOLF OPEN PROCEEDS REACH $50,000 Money raised will benefit Elant programs and residents
Goshen, N.Y. (July 20, 2011) – The Elant Foundation’s 4th annual Elant Golf Open raised more than $50,000. The event, held July 14 at the Dutchess Golf and Country Club in Poughkeepsie, was sold out – with 144 golfers. The event’s proceeds will go toward enhancing Elant’s environments and incorporating technology resources for … Continue reading “ELANT GOLF OPEN PROCEEDS REACH $50,000 Money raised will benefit Elant programs and residents”
Focus on Marketing: Make case for land use
Public hearings. Petitions. Protests. Politics. They’re all part of controversial land-use projects. Oftentimes, developers trying to get a project proposal through municipal approvals don’t think about a key ingredient to making their plan a success: When appropriate, they need to proactively address community relations and engage the news media. If a developer or consultant just … Continue reading “Focus on Marketing: Make case for land use”