The ability to include videos on websites and in social media has created a powerful new marketing tool for businesses, not-for-profits and political candidates. Once limited to broadcast and cable television and VCRs for the mobile salesperson, the power of video and its ability to deliver a compelling and easily accessible message now is an … Continue reading “Focus on Marketing: Video a powerful tool”
Month: November 2010
Focus on Marketing: To get sales, make a good first impression
If you have the opportunity to land a big sales meeting (or even one that’s not so big), you want to make a powerful first impression — it might be the only chance you get. First — particularly if you haven’t met the potential client before — start by listening. I admit that was something … Continue reading “Focus on Marketing: To get sales, make a good first impression”
FOCUS MEDIA NAMES DOUGLAS CUNNINGHAM PUBLIC RELATIONS DIRECTOR
Cunningham is former Business Editor at Times Herald Record Goshen, N.Y. (Nov. 22, 2010) — Focus Media, Inc. announced today the appointment of Douglas Cunningham as its Director of Public Relations. Cunningham is the former business editor and columnist at the Times Herald-Record in Middletown. Most recently, Cunningham served as Communications Director for the successful … Continue reading “FOCUS MEDIA NAMES DOUGLAS CUNNINGHAM PUBLIC RELATIONS DIRECTOR”
Focus on Marketing: Op-ed pages are a useful tool
One of the most widely read parts of a newspaper or magazine is the op-ed section. There are often opportunities to embed your marketing and public relations messages in this prime real estate. The op-ed pages are an outstanding venue in which to advocate for or against issues, generate support for not-for-profit organizations, promote political … Continue reading “Focus on Marketing: Op-ed pages are a useful tool”