If you’ve been watching local cable TV lately, you may have noticed a condition that’s plaguing advertisers across the region: Bad Commercialitis. Ok, so I just made up the term, but I’m sure you can figure out what it means. “Bad Commercialitis” refers to the commercials that leave you scratching your head, rolling your eyes … Continue reading “Video is compelling, if you do it right”
josh sommers
Focus on Marketing: Marketing leaders need to lead
There’s nothing worse than a leader who runs a company or marketing department by committee. I’m all about input, feedback and advice. But when you are the ultimate decision maker of marketing, own it. Do you think the IT Director, who you let choose the web site development company, will sympathize when your new web … Continue reading “Focus on Marketing: Marketing leaders need to lead”
Focus on Marketing: Election season provides insights into promoting products
While many of us cringe during political season, especially when we hear those attack radio ads or see our mailboxes filled with candidate mailings, the election season provides strategies that may prove useful for some aspects of corporate and nonprofit marketing. Timing and repetition count Most voters are not even paying attention to who they … Continue reading “Focus on Marketing: Election season provides insights into promoting products”
Focus on Marketing: Don’t let opportunities pass by
OK, I’m going to admit it, even though this public confession will likely be used against me. I’m a marketing/PR person who sometimes goes to an event and forgets my business cards. Let that sit for a second. Just like most executives, sometimes I miss a marketing opportunity, like having business cards with me at … Continue reading “Focus on Marketing: Don’t let opportunities pass by”
Orange County Celebrity Dinner to Benefit the Boys & Girls Club
Listen to Focus Media President & CEO Josh Sommers on the Woodman In The Morning Show on K104.7 where he challenged the DJs to be celebrity servers at the upcoming Orange County Celebrity Dinner to benefit the Boys & Girls Club of Northern Orange and Sullivan Counties. Orange County Celebrity Dinner to Benefit the Boys … Continue reading “Orange County Celebrity Dinner to Benefit the Boys & Girls Club”
Jacobowitz & Gubits Names Alanna Iacono Associate Attorney
Jacobowitz & Gubits, LLP, a Walden-based law firm that serves both individuals and businesses, is proud to announce the appointment of Alanna Iacono to the position of Associate Attorney. Iacono, of Highland, N.Y., has joined the real estate team at Jacobowitz & Gubits, working primarily on cases in real estate, landlord/tenant disputes, foreclosures and condominium … Continue reading “Jacobowitz & Gubits Names Alanna Iacono Associate Attorney”
Walden Savings Bank Supports Food Bank of the Hudson Valley with $3,750 Donation
Walden Savings Bank continues its support of local nonprofit organizations with this year’s Ornament Campaign donation of $3,750 to Food Bank of the Hudson Valley. Each year, Walden Savings Bank employees and customers participate in the Food Bank’s annual Ornament Campaign, where paper ornaments are purchased at each of Walden Savings Bank’s 11 branch locations … Continue reading “Walden Savings Bank Supports Food Bank of the Hudson Valley with $3,750 Donation”
Catskill Association for Tourism Services Launches New Video Offering Guests the Experience of a Lifetime
The Catskills Association for Tourism Services (CATS) has released a video highlighting the region’s outstanding travel opportunities for people across the Northeast and around the country. Using images of everything from the region’s quaint main street charm to its exciting outdoor adventures, the newly released video showcases the lively atmosphere of the Catskill Mountains and … Continue reading “Catskill Association for Tourism Services Launches New Video Offering Guests the Experience of a Lifetime”
Jacobowitz & Gubits Names Michael L. Fox Partner
Jacobowitz & Gubits, a law firm providing sophisticated legal representation to individuals and businesses across the Hudson Valley, is proud to announce the appointment of its newest partner Michael L. Fox. “We are pleased to have Michael become a partner at Jacobowitz & Gubits,” said Managing Partner Larry Wolinsky. “He is a proven manager and … Continue reading “Jacobowitz & Gubits Names Michael L. Fox Partner”
JGS Gives Back with Holiday Drives
Judelson, Giordano & Siegel, CPA, PC, collected coats, food, toys and monetary donations to give back to the community this holiday season. Judelson, Giordano & Siegel joined with the Mid-Hudson Chapter of the New York State Society of CPAs’ Young CPA Committee in their annual drive to collect toy donations for the Toys for Tots … Continue reading “JGS Gives Back with Holiday Drives”