ALBANY, N.Y. (April 15, 2024) – The Board of Directors of the Chamber Alliance of New York State (CANYS), a statewide association of over 70 Chambers of Commerce, has elected Heather Bell-Meyer, President and CEO of the Orange County Chamber of Commerce as Chairperson. Ms. Bell-Meyer officially began her board term in January 2023. She … Continue reading “Heather Bell-Meyer elected Chair of the Chamber Alliance of New York State”
Hudson Valley
New Apartments, with Unique, Modern Amenities, Expand Sophisticated Living in the Town of Poughkeepsie
44 Springside Ave., near Arlington Shopping District, Offers Style, Comfort and Ideal Work-From-Home Space – Appealing to Modern Professionals POUGHKEEPSIE, N.Y. (April 3, 2024) – Tinkelman Architecture is bringing the latest in contemporary living to a walkable Town of Poughkeepsie neighborhood with a five-story, mixed-use building offering apartments customized for today’s work-from-home lifestyle. The town’s … Continue reading “New Apartments, with Unique, Modern Amenities, Expand Sophisticated Living in the Town of Poughkeepsie”
Summer in Orange County, N.Y., is Unparalleled For History, Fantasy and Fun
ORANGE COUNTY, N.Y. (July 14, 2023) – Experience summer fun, adventure and history in Orange County, N.Y.! Just an hour from New York City, the county offers a plethora of exciting activities for sun-lovers, adventure-seekers and history buffs alike! Check out some of the top attractions, including the U.S. Military Academy at West Point, the multi-themed … Continue reading “Summer in Orange County, N.Y., is Unparalleled For History, Fantasy and Fun”
Spotlight on Equilibrium Brewery
(Focus Media produced this craft beverage spotlight for Orange County Tourism & Film) Equilibrium Brewery 4 South Street Middletown, NY 1094 info@eqbrew.com facebook.com/EquilibriumBrewery twitter.com/EQBrewery instagram.com/eqbrewery/ Learn More About Equilibrium Equilibrium Brewery is where passion for craft beers meets science. It only makes sense. The popular Middletown, N.Y., spot for fun, barbecue and excellent brews was … Continue reading “Spotlight on Equilibrium Brewery”
Welcome 2023! Orange County, N.Y., Will Ring in New Year With Classic Parties, a Disco Murder Mystery and a ‘First Day’ Hike
ORANGE COUNTY, N.Y. (Dec. 22, 2022) – Welcome 2023 in Orange County, N.Y., with the perfect New Year’s Eve party. Celebrate at a classic celebration or hustle back to the days of disco for a murder mystery event. Whichever celebration you enjoy, you can start 2023 right with a four-mile “First Day” hike. “Orange County, … Continue reading “Welcome 2023! Orange County, N.Y., Will Ring in New Year With Classic Parties, a Disco Murder Mystery and a ‘First Day’ Hike”
Walden Savings Bank Buries Time Capsule as 150th Anniversary Commemorations Continue
Container to be Opened, and Artifacts Celebrated, in 2072 for Bank’s Bicentennial MONTGOMERY, N.Y. (Nov. 30, 2022) – A commemorative coin, a selfie stick and Walden Savings Bank branded beer were among the items buried in a time capsule by Walden Savings Bank at its Scott’s Corners headquarters in Montgomery on Tuesday, Nov. 22. The … Continue reading “Walden Savings Bank Buries Time Capsule as 150th Anniversary Commemorations Continue”
Looking for the Ideal Christmas Tree? Follow the Pine Fragrance to Orange County, N.Y.
ORANGE COUNTY, N.Y. (Nov. 21, 2022) – When you’re looking for the perfect Christmas tree, follow the fragrance of live and freshly-cut pines, firs and spruce to one of Orange County, N.Y.’s many holiday tree farms. Whether you want to cut a tree down yourself or pick from a wide variety of freshly cut trees, … Continue reading “Looking for the Ideal Christmas Tree? Follow the Pine Fragrance to Orange County, N.Y.”
Fall Festivals Showcase the Rich Culture and Harvest of the Hudson Valley
Orange County, N.Y. draws day trippers and weekenders for festival fun. ORANGE COUNTY, N.Y. (August 18, 2017) – Autumn means festival season in the Hudson Valley. There’s no better way to enjoy the perfect weather and vibrant colors of fall than by heading to one of these family friendly outdoor events. From live music and … Continue reading “Fall Festivals Showcase the Rich Culture and Harvest of the Hudson Valley”
Stay Warm at Orange County’s Indoor Attractions
Winter is the perfect season to visit museums and more in the Hudson Valley. ORANGE COUNTY, N.Y. (February 15, 2017) – Bad weather doesn’t have to mean a day at home on the couch. In fact, it’s the perfect time of year to take in all of the great indoor attractions Orange County has to … Continue reading “Stay Warm at Orange County’s Indoor Attractions”
Measure ad performance, then adjust your approach
I often stress the importance of identifying target audiences and conducting significant research to choose the best advertising mediums to reach these groups. But well-run marketing programs continue the analysis after an advertising plan has been implemented to ensure good performance and respond to changes in the market place. Measure performance Once you are in … Continue reading “Measure ad performance, then adjust your approach”