Award-winning materials and campaigns developed with agency of record Focus Media and media partner Ellenbogen Creative Media help position the region as a true economic hub NEW WINDSOR, N.Y. (June 11, 2015) – Hudson Valley Economic Development Corp. (HVEDC) recently received six major marketing awards from the New York State Economic Development Council (NYSEDC). HVEDC, … Continue reading “HVEDC Receives Multiple Awards From New York State Economic Development Council”
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Measure ad performance, then adjust your approach
I often stress the importance of identifying target audiences and conducting significant research to choose the best advertising mediums to reach these groups. But well-run marketing programs continue the analysis after an advertising plan has been implemented to ensure good performance and respond to changes in the market place. Measure performance Once you are in … Continue reading “Measure ad performance, then adjust your approach”
Different marketing vehicles for a multi-platform world
Somebody pinch me. I just turned 40 on Friday. While this disclosure might make my C-level colleagues poke fun at me for still being a kid, and give my young staff members more evidence that I’m getting up there, I find this milestone a strong reminder of how complex it is to reach target audiences … Continue reading “Different marketing vehicles for a multi-platform world”
Don’t forget your existing contacts
While it is important to feed your sales pipeline, companies that lack marketing discipline often chase their tails just focusing on new leads, and don’t communicate with existing relationships. Creating, managing and leveraging a sales database is one of the most proven ways to bring in more revenue for your company. The leads you already … Continue reading “Don’t forget your existing contacts”
What Great Recession? Focus Media Continues to Grow
CHAMBER NEWS – FEBRUARY 2015 – Read it here also. Many companies slashed their advertising and public relations budgets when the economy tanked in 2009, but others doubled down and came out stronger with Focus Media as a partner. “In ’09, ’10 and ’11, we were one of the fastest-growing companies in the country,” says … Continue reading “What Great Recession? Focus Media Continues to Grow”
Great presentations key to closing deals
When I was a baby radio DJ spinning records on station K104 while still in high school in the 1990s, I aspired to one day make it to New York radio. I befriended New York radio personalities at the time, like Kid Kelly (Z100) and AJ Hammer (WPLJ), who always gave me words of encouragement … Continue reading “Great presentations key to closing deals”
Your social media personality matters
We all have done things we regret. But put an inappropriate remark, photo or video on social media, like Facebook, Instagram and YouTube, and you could regret a mistake for the rest of your life. That goes for you personally, and certainly your company’s social media, as well. Added stress unwanted You are your own … Continue reading “Your social media personality matters”
Make resolutions that will boost the company’s bottom line
New Year’s resolutions are often inspired by our personal challenges, like quitting smoking or losing weight. Sometimes we are successful (I used to be 40 pounds heavier, until my children inspired me to make a resolution to be around longer). And then most of us have made pledges we didn’t keep. But with business, you … Continue reading “Make resolutions that will boost the company’s bottom line”
Video is compelling, if you do it right
If you’ve been watching local cable TV lately, you may have noticed a condition that’s plaguing advertisers across the region: Bad Commercialitis. Ok, so I just made up the term, but I’m sure you can figure out what it means. “Bad Commercialitis” refers to the commercials that leave you scratching your head, rolling your eyes … Continue reading “Video is compelling, if you do it right”
Focus on Marketing: Marketing leaders need to lead
There’s nothing worse than a leader who runs a company or marketing department by committee. I’m all about input, feedback and advice. But when you are the ultimate decision maker of marketing, own it. Do you think the IT Director, who you let choose the web site development company, will sympathize when your new web … Continue reading “Focus on Marketing: Marketing leaders need to lead”