Yes, it seems like the worst is over. Experts say we’re climbing out of the recession and better days are ahead. Although I predicted that companies who kept up their marketing heat during the recession would make the most gains when the economy turned around, here’s a column for those companies that crawled into the … Continue reading “Now’s the perfect time to expand marketing”
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Make the most of your budget for marketing
No matter who you are, no business has unlimited resources to spend on advertising. That’s why you’ve got to make every dollar count to get noticed. There’s always the one philosophy that some businesses try — at least the ones with deep pockets: throw a bunch of crap on the wall and see what sticks … Continue reading “Make the most of your budget for marketing”
Use newspapers, cable to reach 55-plus crowd
Here’s a dirty little secret: While there are exceptions, most broadcast stations don’t program for the age 55-and-older crowd. The 25-54-years-old demographic is the most lucrative consumer spending group. Thus, it’s understandable that most radio and broadcast TV stations program to that audience so as to be attractive to advertisers seeking that demographic. It’s nothing … Continue reading “Use newspapers, cable to reach 55-plus crowd”
Incentives can assist in motivating your staff
In tough times, many companies make the mistake of curling up into the fetal position rather than marketing hard to survive and position for future growth. As advised on a weekly basis in this column, the companies that keep their commitment to marketing will come out on top when this economy turns around. But during … Continue reading “Incentives can assist in motivating your staff”
Wintertime’s right time for plugging allergy relief
All week long I haven’t been able to get the 1950’s song “Lollipop” out of my head thanks to it being featured in Dell’s latest TV campaign promoting the colorful options of the company’s Inspiron laptops. Dell’s TV spot has been on the air since late June for good reason. September’s back-to-school time signals heavy … Continue reading “Wintertime’s right time for plugging allergy relief”
Palin’s media blunders reveal what not to do
Last September, Republican loyalists, and a lot of folks in the middle, were excited. Sarah Palin had just rocked the Republican Convention. She may have been a surprise pick, but she instantly gave McCain a spring in his step. But that’s before going off script. Palin was solid with a teleprompter when she was rolled … Continue reading “Palin’s media blunders reveal what not to do”
TV and radio ads create memorable connections
Many marketing experts agree that the electronic mediums of radio and television are the best outlets to use when establishing memorable brands. While a mix of advertising mediums, including print and Web, are essential when establishing your brand and awareness in the marketplace, brands that invest in television and radio stack the deck in becoming … Continue reading “TV and radio ads create memorable connections”
Targeted networking will help you get ahead
There is no denying it: It’s who you know. Yes, it’s true: Having connections can give you a leg up in this world. As it applies to professional opportunities, knowing the right network of people who can refer your product or service can open doors for you. Many professionals and businesses have made their success … Continue reading “Targeted networking will help you get ahead”
To be a leading brand, you must always deliver
Your customers and the customers you hope to get have choices. What’s more, the marketplace is crowded with lots of advertising noise, making it a challenge to get noticed through the clutter. How do you stand out? A powerful brand is a core necessity. Your brand goes well beyond your logo and slogan. Does the … Continue reading “To be a leading brand, you must always deliver”
Zicam warning a lesson in crisis communications
Matrixx Initiatives, maker of 19 Zicam-branded products that tackle colds, coughs and allergies, is in the midst of a public relations nightmare. Last week, the FDA advised the public to discontinue use of over-the-counter Zicam Cold Remedy Nasal Gel and Zicam Cold Remedy Gel Swabs. The FDA warns that 130 users of the products reported … Continue reading “Zicam warning a lesson in crisis communications”