FOCUS MEDIA’S JOSH SOMMERS JOINS BOARD OF DIRECTORS AT ORANGE COUNTY CHAMBER OF COMMERCE Brings experience in economic development, marketing and public relations Goshen, N.Y. – February 18, 2010 – Josh Sommers, president and CEO of Goshen, N.Y.-based Focus Media Inc., has been elected to the Orange County Chamber of Commerce’s Board of Directors. Sommers, … Continue reading “Josh Sommers Joins Chamber Board”
Focus News
9/11 trials in Newburgh? Mayor missed key step
By Josh Sommers Posted: February 05, 2010 – 2:00 AM My brother, David, was working in the north tower of the World Trade Center on Sept. 11, 2001. After watching, in horror, as the towers fell, we didn’t hear from him for several hours. My family was lucky. We eventually heard from him. Two of … Continue reading “9/11 trials in Newburgh? Mayor missed key step”
Focus on Marketing: Design an e-mail marketing plan
by Josh Sommers Posted: January 29, 2010 Successfully marketing yourself and your business is all about multiple touch points. With so many marketing vehicles — like direct mail, print and broadcast, e-mail is a medium that can be part of a winning marketing program. But the initial steps of setting up your program are the … Continue reading “Focus on Marketing: Design an e-mail marketing plan”
A blog can be a great tool for your business
By Josh Sommers, Posted: January 22, 2010 – Do you want to increase awareness of your business in the marketplace? Would you like to position yourself as an expert in your industry? Are you looking for a new way for prospects to find your Web site? If your answer is affirmative on just one of … Continue reading “A blog can be a great tool for your business”
Focus on Marketing: McGwire missed mark in steroid confession
by Josh Sommers Posted: January 15, 2010 – As a 1980s kid and avid baseball fan, I was pretty excited one day to open a package of Topps baseball cards and find a Mark Mc-Gwire rookie card. It was clear he was going places. Just too bad he ended up being a cheat and the … Continue reading “Focus on Marketing: McGwire missed mark in steroid confession”
ORANGE REGIONAL NAMES FOCUS MEDIA ADVERTISING AGENCY OF RECORD
Goshen, N.Y. – January 7, 2010 –Focus Media, Inc., a prominent Hudson Valley-based public relations and marketing firm, has been named advertising agency of record for Orange Regional Medical Center. As agency of record, Focus Media will serve as Orange Regional’s strategic marketing partner. This role includes providing message development and creative for advertising campaigns, … Continue reading “ORANGE REGIONAL NAMES FOCUS MEDIA ADVERTISING AGENCY OF RECORD”
ORANGE COUNTY BUSINESS ACCELERATOR HOSTS SUCCESSFUL ENERGY SEMINAR
Event offered OC communities a jump-start for energy grant opportunities New Windsor, N.Y. – January 13, 2010 – Orange County Business Accelerator, in conjunction with Blue Springs Energy, hosted a successful energy grant seminar recently that offered municipalities in Orange County fast-track opportunities to apply for US Department of Energy grants early in 2010. … Continue reading “ORANGE COUNTY BUSINESS ACCELERATOR HOSTS SUCCESSFUL ENERGY SEMINAR”
PR Firms Merge
Michael Levensohn Times Herald-Record Posted: January 10, 2010 GOSHEN — The public-relations people would call this one a blockbuster. It’s what they do. Focus Media, the largest advertising and public-relations firm in Orange and Sullivan counties, is acquiring Madden Communications, the largest P.R. firm in Rockland County. Financial terms were not disclosed. The deal should … Continue reading “PR Firms Merge”
Focus on Marketing: People will buy quality if you make your case
By Josh Sommers Posted: January 08, 2010 People will pay more for quality. In a bad economy, they will do so within reason. Do you charge more for your product or service than your competitors? If so, have you educated the marketplace as to why? Nike charges more for its sneakers than similar brands. And … Continue reading “Focus on Marketing: People will buy quality if you make your case”
ORANGE REGIONAL NAMES FOCUS MEDIA ADVERTISING AGENCY OF RECORD
Goshen, N.Y. – January 7, 2010 – Focus Media, Inc., a prominent Hudson Valley-based public relations and marketing firm, has been named advertising agency of record for Orange Regional Medical Center. As agency of record, Focus Media will serve as Orange Regional’s strategic marketing partner. This role includes providing message development and creative for advertising … Continue reading “ORANGE REGIONAL NAMES FOCUS MEDIA ADVERTISING AGENCY OF RECORD”