Josh Sommers

By Josh Sommers Posted: March 12, 2010 If you lay Toyota’s image issues on the line, it’s not pretty. In the eyes of the public, Toyota put bottom line over safety and clung to information rather than favor disclosure for the benefit of public safety. Toyota screwed up — big time. They know it. Worse: … Continue reading “Focus on Marketing: Toyota must rev up image campaign”

By Josh Sommers Posted: March 05, 2010 Sometimes gifts, or a really great deal, is what it takes for people to try, or retry, a product. Banks offer free kitchen gadgets or promotional products when you open certain types of accounts or sign up as a customer at a new branch. Casinos often offer free … Continue reading “Focus on Marketing: Well-chosen freebies can lure old, new customers”

By Josh Sommers Posted: February 05, 2010 – 2:00 AM My brother, David, was working in the north tower of the World Trade Center on Sept. 11, 2001. After watching, in horror, as the towers fell, we didn’t hear from him for several hours. My family was lucky. We eventually heard from him. Two of … Continue reading “9/11 trials in Newburgh? Mayor missed key step”

by Josh Sommers Posted: January 29, 2010 Successfully marketing yourself and your business is all about multiple touch points. With so many marketing vehicles — like direct mail, print and broadcast, e-mail is a medium that can be part of a winning marketing program. But the initial steps of setting up your program are the … Continue reading “Focus on Marketing: Design an e-mail marketing plan”

By Josh Sommers, Posted: January 22, 2010 – Do you want to increase awareness of your business in the marketplace? Would you like to position yourself as an expert in your industry? Are you looking for a new way for prospects to find your Web site? If your answer is affirmative on just one of … Continue reading “A blog can be a great tool for your business”

by Josh Sommers Posted: January 15, 2010 – As a 1980s kid and avid baseball fan, I was pretty excited one day to open a package of Topps baseball cards and find a Mark Mc-Gwire rookie card. It was clear he was going places. Just too bad he ended up being a cheat and the … Continue reading “Focus on Marketing: McGwire missed mark in steroid confession”

Goshen, N.Y. – January 7, 2010 –Focus Media, Inc., a prominent Hudson Valley-based public relations and marketing firm, has been named advertising agency of record for Orange Regional Medical Center. As agency of record, Focus Media will serve as Orange Regional’s strategic marketing partner. This role includes providing message development and creative for advertising campaigns, … Continue reading “ORANGE REGIONAL NAMES FOCUS MEDIA ADVERTISING AGENCY OF RECORD”

Event offered OC communities a jump-start for energy grant opportunities   New Windsor, N.Y. – January 13, 2010 – Orange County Business Accelerator, in conjunction with Blue Springs Energy, hosted a successful energy grant seminar recently that offered municipalities in Orange County fast-track opportunities to apply for US Department of Energy grants early in 2010. … Continue reading “ORANGE COUNTY BUSINESS ACCELERATOR HOSTS SUCCESSFUL ENERGY SEMINAR”

By Josh Sommers Posted: January 08, 2010 People will pay more for quality. In a bad economy, they will do so within reason. Do you charge more for your product or service than your competitors? If so, have you educated the marketplace as to why? Nike charges more for its sneakers than similar brands. And … Continue reading “Focus on Marketing: People will buy quality if you make your case”

Goshen, N.Y. – January 7, 2010 – Focus Media, Inc., a prominent Hudson Valley-based public relations and marketing firm, has been named advertising agency of record for Orange Regional Medical Center. As agency of record, Focus Media will serve as Orange Regional’s strategic marketing partner. This role includes providing message development and creative for advertising … Continue reading “ORANGE REGIONAL NAMES FOCUS MEDIA ADVERTISING AGENCY OF RECORD”

The last steel beam was hoisted up into place for the $85 million Kaplan Hall at SUNY Orange Newburgh. SUNY Orange President Dr. William Richards, Orange County Executive Edward Diana, Congressman Maurice Hinchey and NYS Senator William Larkin were joined by college and county officials, Newburgh Mayor Nick Valentine and neighborhood residents for the occasion. Dr. Richards was enthused to … Continue reading “SUNY Orange Newburgh Kaplan Hall Topping Out Event”

By Josh Sommers Posted: December 18, 2009 Turn on one of the network television channels and you’re likely to see one of Gov. David Paterson’s latest commercials. A political TV campaign in December is a rarity. But Paterson, heading a state government in financial ruin during the worst recession in a generation, wears his incumbency … Continue reading “Focus on Marketing: Paterson’s media blitz addresses uphill battle”

By Josh Sommers December 11, 2009 You don’t have to be a public-relations expert to figure out that Tiger Woods needs to learn a lot about crisis management. One of Nike’s first campaigns about Woods featured children running up a hill with golf bags and taking their first swings. Each of them said, “I’m Tiger … Continue reading “Focus on Marketing: Tiger could’ve learned a lesson from Letterman”

Goshen, N.Y. – December 10, 2009 – Focus Media, a prominent Hudson Valley-based advertising and public relations agency, was recently announced winner of three 2009 Telly Awards for its expertise in the production and direction of television commercials for two major clients. Focus Media received Telly Awards for Best Entertainment Commercial and Best Tourism Commercial … Continue reading “FOCUS MEDIA LANDS THREE TELLY AWARDS FOR OUTSTANDING TV ADS”