Digital technology firms join Accelerator to gain competitive advantage New Windsor, N.Y. – January 10, 2011 – Orange County Business Accelerator is proud to announce it has signed two new clients in high-tech, high pay job clusters: Frugaldoo and Connected Contractors. “We welcome these early-stage start-ups to the Accelerator with open doors,” said Managing Director … Continue reading “ORANGE COUNTY BUSINESS ACCELERATOR SIGNS TWO NEW EARLY-STAGE INNOVATORS”
Josh Sommers
ELANT AT NEWBURGH NAMES MEDICAL DIRECTOR
Dr. Ravunniarath is dual board certified in Geriatric Medicine, Internal Medicine NEWBURGH, N.Y. (Jan. 4, 2011) – Elant, Inc. announced today the appointment of Dr. Jaikumar Ravunniarath as Medical Director of the Elant at Newburgh nursing home. Dr. Ravunniarath, affectionately known as “Dr. Jai,” will direct all medical care at the 190-bed facility and supervise … Continue reading “ELANT AT NEWBURGH NAMES MEDICAL DIRECTOR”
CATSKILL REGIONAL MEDICAL CENTER WELCOMES FIRST BABY OF 2011
January 4, 2011 – Harris, N.Y. – Catskill Regional Medical Center (CRMC) has delivered its first baby of the New Year. Chardae Iyanna Davis was born to Donna and Vincent Davis of Liberty, N.Y., at 11:15 p.m. on January 3, 2011, weighing in at 6 pounds and 5 ounces. The parents commented, “We are very … Continue reading “CATSKILL REGIONAL MEDICAL CENTER WELCOMES FIRST BABY OF 2011”
Brookfield Resource Management Continues Expansion With Establishment Of Scrap Metal Facility In India
Brookfield looks to capitalize on the economies of containerized scrap steel shipments ELMSFORD N.Y. (Jan. 11) Brookfield Resource Management, a leading recycling company serving the New York and Chicago metropolitan markets, today announced the establishment of a scrap metal processing facility in India’s Punjab state. Brookfield’s operations in India are the result of a joint … Continue reading “Brookfield Resource Management Continues Expansion With Establishment Of Scrap Metal Facility In India”
Brookfield Resource Management Receives Site Plan Approval To Modernize New York Recycling Plant
Planned improvements include re-grading, storm water system, upgraded landscaping. ELMSFORD N.Y. (Jan. 4, 2011) Brookfield Resource Management, a leading recycling company serving the New York and Chicago metropolitan markets, recently received site-plan approval for planned improvements at its Cortlandt, N.Y., recycling facility. The approved site work includes significant re-grading for improved traffic flow, the introduction … Continue reading “Brookfield Resource Management Receives Site Plan Approval To Modernize New York Recycling Plant”
Efforts meant to give village an image boost
TIMES HERALD-RECORD: MONTICELLO — A village with an image problem has a multipronged strategy to pull itself out of a hole, business leaders say. It starts with a marketing plan. Focus Media recently produced a general marketing plan and a new logo for Monticello, which has been struggling under a reputation for crime, empty storefronts … Continue reading “Efforts meant to give village an image boost”
Focus on Marketing: Repeat business is key
By Josh Sommers Published: 2:00 AM – 01/07/11 Entrepreneurs are always searching for a new piece of cheese (business). It’s fine to look for new business, but remember to take care of existing customers, because they are the lifeblood of your company and its future growth. Repeat business — and, it is hoped, growing repeat … Continue reading “Focus on Marketing: Repeat business is key”
ULSTER COUNTY NAMES FOCUS MEDIA TO HANDLE ADVERTISING, PR FOR ULSTER COUNTY TOURISM
Kingston, N.Y. (Dec. 22, 2010) – Ulster County has named Focus Media, Inc. as its agency of record for Ulster County Tourism. The affirmative vote Tuesday by the County Legislature came after a formal Request for Proposal process in which Ulster County Tourism and tourism stakeholders intensively reviewed potential agencies, their backgrounds and services. Tourism … Continue reading “ULSTER COUNTY NAMES FOCUS MEDIA TO HANDLE ADVERTISING, PR FOR ULSTER COUNTY TOURISM”
Focus on Marketing: Using Facebook wisely
Facebook is an effective and free way for businesses and professionals to maintain “top of mind” awareness with business contacts and the public. Posting to your company page on Facebook frequently keeps you actively in front of business associates and can have a far-reaching impact with an audience that is eager to hear what you … Continue reading “Focus on Marketing: Using Facebook wisely”
Focus on Marketing: Perfect image will boost your visibility
When developing websites, print ads, direct mail pieces and other marketing materials, you need some “pop” to get noticed. The right imagery can make all the difference. In fact, some of the best ads I’ve seen have been less about the words and more about the perfect photo or illustration. There are two main ways … Continue reading “Focus on Marketing: Perfect image will boost your visibility”
Focus on Marketing: Timing right to be more aggressive
Will your company be a big winner in 2011? Chances are you are close to finishing your company budget for next year. Are you investing in marketing? Does your marketing budget reflect a company that wants to eat its competitors’ lunch, or have you plugged in that bare minimum number to say you are spending … Continue reading “Focus on Marketing: Timing right to be more aggressive”
Focus on Marketing: Video a powerful tool
The ability to include videos on websites and in social media has created a powerful new marketing tool for businesses, not-for-profits and political candidates. Once limited to broadcast and cable television and VCRs for the mobile salesperson, the power of video and its ability to deliver a compelling and easily accessible message now is an … Continue reading “Focus on Marketing: Video a powerful tool”
Focus on Marketing: To get sales, make a good first impression
If you have the opportunity to land a big sales meeting (or even one that’s not so big), you want to make a powerful first impression — it might be the only chance you get. First — particularly if you haven’t met the potential client before — start by listening. I admit that was something … Continue reading “Focus on Marketing: To get sales, make a good first impression”
FOCUS MEDIA NAMES DOUGLAS CUNNINGHAM PUBLIC RELATIONS DIRECTOR
Cunningham is former Business Editor at Times Herald Record Goshen, N.Y. (Nov. 22, 2010) — Focus Media, Inc. announced today the appointment of Douglas Cunningham as its Director of Public Relations. Cunningham is the former business editor and columnist at the Times Herald-Record in Middletown. Most recently, Cunningham served as Communications Director for the successful … Continue reading “FOCUS MEDIA NAMES DOUGLAS CUNNINGHAM PUBLIC RELATIONS DIRECTOR”
Focus on Marketing: Op-ed pages are a useful tool
One of the most widely read parts of a newspaper or magazine is the op-ed section. There are often opportunities to embed your marketing and public relations messages in this prime real estate. The op-ed pages are an outstanding venue in which to advocate for or against issues, generate support for not-for-profit organizations, promote political … Continue reading “Focus on Marketing: Op-ed pages are a useful tool”
Focus on Marketing: Political campaigns offer cues
Political campaigns are a great case study in how the public is frequently disengaged and needs to be addressed through a wide variety of media. Consider how many people are “undecided” just before Election Day. In the race for New York attorney general, for example, a Siena poll just two weeks before the election found … Continue reading “Focus on Marketing: Political campaigns offer cues”
Focus Media helps Gillibrand, HVEDC Launch Campaign to Make Hudson Valley a Hub for Biotech Industry
‘NY BioHud Valley’ is New York’s cluster for biotech industry TARRYTOWN, N.Y.– Trumpeting the Hudson Valley as New York’s epicenter for biotechnology and pharmaceutical innovation, Senator Kirsten Gillibrand and business leaders today unveiled the “NY BioHud Valley” campaign reinforcing that the Hudson Valley is the epicenter of the biotech industry in New York. Gillibrand’s announcement … Continue reading “Focus Media helps Gillibrand, HVEDC Launch Campaign to Make Hudson Valley a Hub for Biotech Industry”
Focus on Marketing: Include e-newsletter in marketing mix
E-newsletters can be an inexpensive and helpful part of a company’s marketing and public relations, but there are a number of pitfalls you should avoid to prevent having your newsletter become just another annoying piece of unwelcome spam. In order to be successful, an e-newsletter must have two key elements: interesting content and a neat, … Continue reading “Focus on Marketing: Include e-newsletter in marketing mix”