When choosing one company over another to engage in some type of purchase or service, you will likely weigh the potential vendor’s substance, qualifications, reputation and ability to provide the right product at a fair value. But sometimes the best companies make the costly mistake of not creating compelling presentations and proposals to help their … Continue reading “Use professional pizazz to promote your business”
Josh Sommers
Auto-dealer group crafts instructive p.r. campaign
There’s no doubt about it. The days of a GM and Chrysler dealer in every major town are over. The elimination of 1,000 GM and 789 Chrysler dealerships over the past week is just the beginning, as many more cuts are expected. There are lots of good reasons why moving quickly to change the business … Continue reading “Auto-dealer group crafts instructive p.r. campaign”
Customers’ testimonials good tool for credibility
Since starting this column in March, I’ve spent a lot of time promoting the virtues of third-party credentialing by attaining news-story placements in the media. But for most businesses, earned media alone is not enough. When developing paid advertising campaigns, the use of testimonials also brings desirable third-party credibility to your marketing messages. Any business … Continue reading “Customers’ testimonials good tool for credibility”
With training, staff can be your best marketers
Last summer, I took my wife and two daughters to Disney World to celebrate the July Fourth holiday. Yes, I was crazy enough to brave the almost 100 degree weather with kids that were just 3 and 1 years old. It’s was a lot different since I last saw Mickey and Donald as a kid. … Continue reading “With training, staff can be your best marketers”
Be smart with resources when sponsoring events
I receive almost a hundred event-sponsorship invitations a year from not-for-profit organizations asking my firm to sponsor everything from galas to golf tournaments. I’m sure this sounds familiar to most company heads and business owners. Sponsorship levels include placements like golf-course tee sponsorships, journal ads, special listings on invitations and even big-ticket opportunities costing up … Continue reading “Be smart with resources when sponsoring events”
Enlist grass-roots support early
There were merits to the New York Regional Interconnect project recently abandoned by its sponsors. It was the first serious project put forth since the blackout of 2003 to prevent one from happening again. It was a blackout that crippled New York City, the Hudson Valley, and the Northeast and left 55 million people without … Continue reading “Enlist grass-roots support early”
Catskill Regional Medical Center and Catlin Gardens Each Select Focus Media
Focus Media, Inc., a prominent Hudson Valley-based public relations and marketing firm, has been named advertising and public relations agency of record of both Catskill Regional Medical Center (CRMC) and Catlin Gardens. Catskill Regional Medical Center, located in Harris, N.Y., contracted Focus Media to redesign its website late last year. The recently launched website contains … Continue reading “Catskill Regional Medical Center and Catlin Gardens Each Select Focus Media”
GM ads seek to soothe public’s fear of buying
So if you’re selling popsicles in a snow storm, nobody is going to want to buy any. Right now, in the midst of a recession blizzard, consumers have turned a cold shoulder to buying new cars. It’s no big secret. American consumers are mostly afraid of taking on new car payments and then losing their … Continue reading “GM ads seek to soothe public’s fear of buying”
Give everyone reasons to return to your site
You are interested in doing business with a local company. So you check out their website. This company’s website design was clearly a creation from the late 1990’s, looks amateurish and is so generic you can’t tell what services the company actually provides or if the owner is in China. Game over. It is a … Continue reading “Give everyone reasons to return to your site”
To meet the right folks, choose the right groups
Effective networking is a critical tool in a marketing program, particularly for companies focused on business-to-business sales. The most effective business people understand that if you don’t put yourself out into circulation to meet lots of people, your odds of connecting with opportunities are slim. Smart business promoters make it a point to shake plenty … Continue reading “To meet the right folks, choose the right groups”