One of the hot new terms to hit the marketing world in the past few years is the “time-starved consumer,” because it captures perfectly the state of many of our lives. Consumers today are overstressed, overwhelmed and overworked, and it seems that everyone — from soccer moms to CEOs — is struggling to balance economic … Continue reading “Focus on Marketing: Food for thought if you’re starved for time”
Month: August 2010
FOCUS MEDIA NAMED HUDSON VALLEY’S TOP ADVERTISING FIRM
Business Newspaper HV BIZ gives company the honor for third consecutive year Goshen, N.Y. – July 24, 2010 – Focus Media, Inc., has been named the Hudson Valley’s largest advertising agency for the third year in a row by business publication HV Biz. “Focus Media has grown strongly during the past few years and 2010 … Continue reading “FOCUS MEDIA NAMED HUDSON VALLEY’S TOP ADVERTISING FIRM”
Focus on Marketing: Volunteer work builds good will, visibility
Becoming an active, visible part of the community is an important part of any company’s marketing program. Board memberships, sponsorships and volunteering all allow businesses and their employees to give something back to the community in ways that benefit a company’s visibility. When considering corporate responsibility and volunteerism, it is important to never lose sight … Continue reading “Focus on Marketing: Volunteer work builds good will, visibility”
GREY’S WOODWORKS, INC. NAMES FOCUS MEDIA AS AGENCY OF RECORD
Goshen, N.Y. – Aug. 13, 2010 – Focus Media, Inc. has been named advertising agency of record for Grey’s Woodworks in Grahamsville, N.Y. Focus Media, a leading Hudson Valley-based public relations and advertising firm, manages creative and placement of print, Web and broadcast advertisements for Grey’s Woodworks, raising its profile among retailers and consumers throughout … Continue reading “GREY’S WOODWORKS, INC. NAMES FOCUS MEDIA AS AGENCY OF RECORD”
Focus on Marketing: Hudson Valley gets foothold
From a marketing perspective, it has been fascinating to watch how the Hudson Valley has evolved over the past 15 years. For starters, according to organizations such as the Hudson Valley Economic Development Corp., the Hudson Valley region officially includes the seven counties of Westchester, Rockland, Putnam, Orange, Dutchess, Ulster and Sullivan. But as recently … Continue reading “Focus on Marketing: Hudson Valley gets foothold”
Focus on Marketing: Stack your deck for success
Becoming a successful entrepreneur isn’t easy. In fact, about half of all new businesses fail. If you’re ignoring the odds and going for it, here are some marketing program tips to leverage for small-business success. Start by getting your brand established. An easy-to-remember name that makes it clear what you sell is important. It’s tough … Continue reading “Focus on Marketing: Stack your deck for success”