Companies solely focused on selling to other businesses, and not to general consumer audiences, often put all of their promotional resources into sales. They are frequently quick to write off advertising and publicity. That’s usually a mistake. A good marketing program should include investments in both a sales force and advertising. In the business-to-business model, … Continue reading “Focus on Marketing: Business sales benefit from ads, too”
Month: July 2010
HVFCU FINANCIAL SERVICES NAMES FOCUS MEDIA AGENCY OF RECORD
Focus Media to manage public relations for Hudson Valley Federal Credit Union’s financial planning division Goshen, N.Y. – July 29, 2010 – HVFCU Financial Services has named Focus Media Inc., a leading Hudson Valley-based public relations and advertising firm, its public relations agency of record. Focus Media will provide public relations services designed to elevate … Continue reading “HVFCU FINANCIAL SERVICES NAMES FOCUS MEDIA AGENCY OF RECORD”
Focus on Marketing: Make messages relevant
Making the investment in advertising, building and maintain a Web site and developing collateral, like brochures, are worthy investments. Professional design of these marketing elements is important. But great marketing pieces all start with the right message. We’re inundated by thousands of messages per day. Your ads have to stand out to get noticed. So, … Continue reading “Focus on Marketing: Make messages relevant”
Focus on Marketing: Chamber membership smart investment
Joining a business group such as a chamber of commerce or membership-based economic development organization can be a great move for your business. Simply joining these groups can provide many benefits, such as special rates on insurance coverage and referrals. But if you want to leverage these memberships to grow your business, it’s important to … Continue reading “Focus on Marketing: Chamber membership smart investment”
COMBINED ENERGY SERVICES NAMES FOCUS MEDIA AGENCY OF RECORD
Goshen, N.Y. – July 15, 2010 – Focus Media, Inc., a leading Hudson Valley-based public relations and advertising firm, has been selected as advertising agency of record by Combined Energy Services (CES). CES, which started as a one-truck business, is now one of the largest gas and oil suppliers in the region, providing dependable propane … Continue reading “COMBINED ENERGY SERVICES NAMES FOCUS MEDIA AGENCY OF RECORD”
Focus on Marketing: Politicians’ campaigns show marketing genius in action
I’ve always been of the mind that well-run political campaigns are on the forefront of the latest in effective research, branding, marketing, publicity and social media strategies. While creating general awareness through television, print and radio are important components for many campaigns, the marriage between research and the targeted marketing in politics is intriguing. Political … Continue reading “Focus on Marketing: Politicians’ campaigns show marketing genius in action”
Focus on Marketing: Controlling brand takes effort
Your brand is not necessarily your own. Imagine comparing your reaction to seeing the BP logo a year ago to how you would respond today after the environmental disaster the company created. And I bet the warm-and-fuzzy feeling a Tiger Woods picture gave you last year likely gives you a different feeling now. BP and … Continue reading “Focus on Marketing: Controlling brand takes effort”