2010 represents a major milestone for the Villa Roma resort in the Sullivan County Catskills. Villa Roma is celebrating its 40th anniversary! To commemorate the occasion, Focus Media designed a special 40th anniversary logo for the resort which you will see in Villa advertising and e-newsletters. Focus Media will assist Villa Roma in leveraging its … Continue reading “Villa Roma Celebrates 40 years in 2010”
Month: March 2010
Focus on Marketing: Health care needs education campaign
March 26, 2010 Walk down any main street and ask people to name their representatives in Congress, the state Senate or the local municipal board. Most people won’t know, or are simply confused about who sits in what seat. I’ve run my share of political and public perception polls. In general, people are unengaged, don’t … Continue reading “Focus on Marketing: Health care needs education campaign”
Focus on Marketing: No winners in Cablevision-ABC fued
By Josh Sommers Posted: March 19, 2010 Public relations geeks were tuned in, pardon the pun, to the recent conflict involving WABC-7 and Cablevision. The very public battle between the two companies temporarily led to dead air on Channel 7 for Cablevision subscribers. Consumers usually don’t have a whole lot of patience when they get … Continue reading “Focus on Marketing: No winners in Cablevision-ABC fued”
Focus on Marketing: Toyota must rev up image campaign
By Josh Sommers Posted: March 12, 2010 If you lay Toyota’s image issues on the line, it’s not pretty. In the eyes of the public, Toyota put bottom line over safety and clung to information rather than favor disclosure for the benefit of public safety. Toyota screwed up — big time. They know it. Worse: … Continue reading “Focus on Marketing: Toyota must rev up image campaign”
Focus on Marketing: Well-chosen freebies can lure old, new customers
By Josh Sommers Posted: March 05, 2010 Sometimes gifts, or a really great deal, is what it takes for people to try, or retry, a product. Banks offer free kitchen gadgets or promotional products when you open certain types of accounts or sign up as a customer at a new branch. Casinos often offer free … Continue reading “Focus on Marketing: Well-chosen freebies can lure old, new customers”
Josh Sommers Joins Chamber Board
FOCUS MEDIA’S JOSH SOMMERS JOINS BOARD OF DIRECTORS AT ORANGE COUNTY CHAMBER OF COMMERCE Brings experience in economic development, marketing and public relations Goshen, N.Y. – February 18, 2010 – Josh Sommers, president and CEO of Goshen, N.Y.-based Focus Media Inc., has been elected to the Orange County Chamber of Commerce’s Board of Directors. Sommers, … Continue reading “Josh Sommers Joins Chamber Board”