You are interested in doing business with a local company. So you check out their website. This company’s website design was clearly a creation from the late 1990’s, looks amateurish and is so generic you can’t tell what services the company actually provides or if the owner is in China. Game over. It is a … Continue reading “Give everyone reasons to return to your site”
Year: 2009
To meet the right folks, choose the right groups
Effective networking is a critical tool in a marketing program, particularly for companies focused on business-to-business sales. The most effective business people understand that if you don’t put yourself out into circulation to meet lots of people, your odds of connecting with opportunities are slim. Smart business promoters make it a point to shake plenty … Continue reading “To meet the right folks, choose the right groups”
Customer database key selling method
In a world where consumers have almost unlimited options for products and services, leveraging the power of consistent communication with your customer database will strengthen your client relationships and drive revenue. Whether you have 100 or 100,000 past, present and prospective customers, managing their contact information with a database is a valuable tool. Moreover, consistently … Continue reading “Customer database key selling method”
Accounting firm ad relevant for times
When working with clients on message development and creating advertising that cuts through the clutter, I always advise that the message needs to be relevant. This ad for Goldstein, Lieberman and Company, a new client and prominent Mahwah, N.J.-based accounting firm, connects the dots between the decisions a business must make and the sound direction … Continue reading “Accounting firm ad relevant for times”
Third-party messages build trust, credibility
While marketing each unique industry requires a custom approach, a thoughtful marketing plan combining paid advertising elements and public relations is a powerful combination. While most companies deploy some type of paid advertising campaign, many organizations make the mistake of not working to attain earned media through third-party news media placements. A solid public relations … Continue reading “Third-party messages build trust, credibility”
Make your media buys by the numbers, not gut
As this recession brings big impacts to most sectors of the economy, business owners continue to hear the steady drum beat of marketers and salespeople telling them “this is the worst time to cut back on advertising.” While this advice is sound, businesses in today’s environment need to significantly sharpen their media buying process in … Continue reading “Make your media buys by the numbers, not gut”
New Times Herald-Record column starts Monday!
I’m proud to announce starting Monday, March 9, my new weekly column “Focus On Marketing” will start in the Times Herald-Record (https://www.recordonline.com/), a top 10 newspaper in New York State serving the Mid-Hudson Valley and Catskills. Columns will also be published on this blog. I plan to share my ideas with businesses looking to market … Continue reading “New Times Herald-Record column starts Monday!”
Taking my own advice
I tell all my PR and marketing clients: double down on advertising in a bad economy to bring in new business and show the market place your confidence and relevance! Today 6,000 glossy, magazine-style Focus Media newsletters (In Focus) hit targeted businesses across the Hudson Valley. This sledgehammer ad is a page of the newsletter, … Continue reading “Taking my own advice”