TV, digital and social campaign will celebrate fashion nostalgia while highlighting new seasonal trends
CENTRAL VALLEY, N.Y. (August 8, 2016) — Woodbury Common Premium Outlets today kicked off its 2016 Back To School season with a TV commercial and digital video campaign – http://bit.ly/2aVgwfp, encouraging shoppers to ‘find your style’ while reflecting on their past first days of school and the outfits that were the height of fashion in the 80s and 90s.
The campaign will be amplified through social media using the hashtag #tbtbts (Throw Back Thursday Back To Simon), inviting people to share their most memorable back-to-school photos for a chance to win Simon gift cards and $5,000 shopping spree.
A campaign at Simon centers, targeted at teens, will feature three seasonal trends inspired by 80s and 90s fashions – Off-Beat, Modern Utility and 90’s Nostalgia – that can all be found at Simon.
“Back to school shoppers spend more during this season than they doing during Valentine’s Day, Easter, Mother’s Day and Father’s Day combined, so we want to make sure the experience is a pleasurable one that appeals to students and parents alike,” said Amanda O’Connell, Assistant Director of Marketing & Business Development of Woodbury Common Premium Outlets. “Our campaign celebrates the fashion trends of the past and today – the evolution of fashion and mixing the old with the new to ‘Find Your Style’”.
Woodbury Common Premium Outlets will also host two sidewalk sales during the Back to School season. Select retailers will participate in the sales that will run August 12 to August 14, and August 19 to August 21.
About Woodbury Common Premium Outlets
Conveniently accessed from New York City via the New York State Thruway at Exit 16, Woodbury Common Premium Outlets features 220 stores including Tory Burch, Celine, Nike, Bottega Veneta, Polo Ralph Lauren, Michael Kors, Burberry, Coach, The North Face, and more, all at a savings of 25 percent to 65 percent every day. Market Hall offers a variety of dining opportunities including Chipotle, Pret A Manger, Pinkberry and more. To learn more, visit: http://www.premiumoutlets.com/outlet/woodbury-common.
Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.