Land Use and Land Development Public Relations: Let Focus Media Help You Get the Municipal Green Light to Move Ahead
Focus Media has partnered, time and time again, with developers to secure municipal approvals for land use and land development projects. These bold initiatives, some with values in the billions of dollars, enrich communities by fulfilling their promise as economic-development powerhouses and job creators that advance quality of life. Let Focus Media’s savvy, experienced team turbo-charge your project with our land-use and land-development expertise. Call (845) 294-3342 or email info@focusmediausa.com.
Focus Media’s seasoned professionals are champions of economic development and growth. Our precision-driven strategies are creative and analytical, tailored for residential, commercial, mixed-use and nonprofit developments. Clients have included Fortune 500 companies, high-growth private firms, entrepreneurs, government entities, trade associations, industry groups, economic-development corporations and industrial-development agencies. Focus Media knows the path to success, and Focus Media will steer you to the green light you need.
Services include:
- • Government relations, including expertise in navigating municipal-review regimens
- • Strategic content and plain-talk messaging that influence distinct audiences, enrich lives and enhance communities
- • Public relations and marketing communications that promote attributes, attract advocates and neutralize opponents
- • People-first outreach that drives thought leadership and beneficial community conversation
- • Crisis communications
- • Reputation and brand management
- • Web development and campaigns, including search engine optimization (SEO)
- • Social media strategy
- • Media relations and placements through guest columns, letters to the editor and having reporters quote your leadership team as authoritative sources in news stories
- • Digital, broadcast and print advertising
- • Direct mail
- • Opinion and market research, including competitive analysis
- • Eye-catching design and creative, such as flyers, logos, mailers, posters and digital presentations
- • Video and broadcast production
- • Event marketing
Who We Are
Focus Media’s stellar reputation is well-known in land use and development circles, which is why Focus Media is repeatedly selected to advocate for projects of all scopes. Our tactics overcome intense opposition, and our executives know how to cultivate and maximize relationships with elected officials, municipal decision-makers and community leaders. We’ve worked with C-suites of Fortune 100 companies. We’ve led newsrooms and media outlets. We’ve collaborated with developers, government, business, LLCs, nonprofit organizations, school districts, healthcare organizations and so many others to forge just the right message at just the right time. Focus Media’s team knows how to get results and sway opinion, with your interests first and foremost in mind.
Land Use and Development Case Studies
Case Study #1:
Focus Media provided government relations and public-relations services for a gaming company facing stiff competition and a complex approval process. Focus Media’s expertise and collaboration were key factors in a successful campaign. The site has spurred historic economic development and a tidal wave of jobs and energy for a community transformed into a brighter future.
Case Study #2:
Focus Media was retained by the developer of a proposed $500 million tourist attraction to secure government approvals and community support amid an outcry of opposition. The project, after a methodical fact-based campaign that swayed public opinion, successfully opened and remains a vital part of its community.
Case Study #3:
When a real estate developer sought to raise its profile after negative media reports, the company again turned to Focus Media, which had provided marketing and public relations years earlier. For this newest outreach, Focus Media devised a strategy to position the company executive as an authoritative trends analyst. Focus Media’s multi-tiered outreach targeted local, regional and national media outlets. Overall, more than 400 guest columns and news stories featured the company and its executive.
Resorts World Catskills
Focus Media provided government relations and public relations services for Resorts World Catskills during the complex and competitive process to secure an upstate New York gaming license. Focus Media’s expertise and collaboration were key factors in Resorts World Catskills being granted only one of three licenses authorized by the state. Resorts World Catskills opened in February 2018. It has spurred historic economic development, including a tidal wave of new jobs, and was an economic multiplier for local businesses that positively impacted the region’s economy.
“If not for the advocacy and strategic efforts of Josh Sommers and Focus Media, Resorts World Catskills – a vibrant part of the Sullivan County’s re-emergence – would not have been built. There is no question that Josh was the linchpin of that monumental effort, which spurred historic economic development, including a groundswell of jobs and ancillary businesses, that has changed the face of the region.”
--Charlie Degliomini, former Vice President of Government Relations, Resorts World Catskills, Monticello, N.Y.
LEGOLAND® New York Resort
Focus Media was retained by LEGOLAND® New York/Merlin Entertainment to support the multi-layered effort to bring a world-class theme park to Orange County, N.Y. This project – promising economic firepower through jobs and tax revenues while being a substantial source of business for local companies – was approved. Opened in 2021, LEGOLAND® New York is one of the region’s largest projects both financially and in size. A wholesome family attraction, it is one of New York State’s most appealing tourist destinations.
“Focus Media’s impact across the Hudson Valley in New York is clear… Driving up Route 17 in Orange and Sullivan Counties provides stark evidence of the economic transformation – and resurgence – that have taken place. From Westchester County to the Upper Hudson Valley, Focus Media is the public relations, marketing and advertising brand people think of first. There’s no doubt that Josh Sommers and his team have energized the business climate, inspired the creation of thousands of jobs, and improved lives.”
--Michael Oates, President and CEO, Hudson Valley Economic Development Corp.
Woodbury Common Premium Outlets
Focus Media was retained by Simon Property Group (NYSE: SPG) on a special-project basis to manage public issues of the company’s $150+ million expansion and renovation of Woodbury Common Premium Outlets in Orange County. The project, approved by government and planning agencies, was completed in 2017, enhancing Woodbury Common Premium Outlets’ reputation as a local, regional and international attraction and shopping experience. In addition, Simon retained Focus Media as its Agency of Record for Woodbury Common Premium Outlets’ public relations in 2015.
“Focus Media served as Woodbury Common Premium Outlets’ agency of record and managed public relations related to the center’s redevelopment projects. Focus Media CEO Josh Sommers’ strategic approach and deep community relationships were important assets in securing the necessary approvals by local government and planning agencies. This redevelopment further enhanced Woodbury Common Premium Outlets’ reputation as the best-in-class local, regional and international shopping destination.”
--David Mistretta, General Manager, Woodbury Common Premium Outlets, Central Valley, N.Y.