WHO: Healey Lincoln in Goshen and five Hudson Valley residents:
o Chuck Benfer, IHeart Media Inc. market president
o Alexis Eggleton, creator and author of the nationally-recognized blog, “Trading Cardio for Cosmos”
o Claudia Jacobs, owner of Claudia Jacobs Designs LLC
o Quanah Jay Hicks, known as “Quanah,” a singer/songwriter, music producer, multi-instrumentalist, photographer, cinematographer, director of films and composer of film scores
o Victor Vargus, DJ and party motivator
WHAT: Healey Lincoln launches the “Behind the Wheel” influencer marketing campaign, one of the first in the automotive industry
WHERE: Healey Lincoln Showroom, 2528 NY 17M, Goshen, N.Y.
WHEN: Tuesday, Aug. 1 at 5 p.m.
WHY: Healey Lincoln in Goshen is expanding the way it markets its product line using influencer marketing opportunities to raise awareness of its brand and as a way to create long-term product loyalty, via social media platforms. Healey Lincoln will launch its influencer marketing campaign on Aug. 1, by handing over the keys to five different Lincoln models to five local high-profile residents. The influencers have agreed to drive the cars — with no strings attached — with the only requirements to post their honest experiences on their personal social media platforms.
Healey Lincoln’s campaign is one of the first of its kind in in the automotive industry.
Influencer marketing, new to the automotive and other industries, allows a company to reach new audiences through an individual’s use of social media. In this instance, a person’s followers will see what he or she thinks about the cars he or she is driving via written posts or posted videos.
Participants are not being paid for their participation. Lincoln Healey is providing the vehicles at no cost, including insurance. Participants only need to cover gas costs.
Over the next five months, each will drive a Lincoln Navigator, Continental, MKC, MKX and MKZ.
About Healey Brothers
Healey Brothers, the Hudson Valley’s largest automotive dealer, is a company of seven vehicle dealerships in the Hudson Valley owned by brothers Paul and Dwight Healey. Healey Brothers is the Hudson Valley’s premier authorized dealer for these brands: Chevrolet, Buick, Ford, Lincoln, Chrysler, Dodge, Jeep, Ram, Kia, Hyundai and Mitsubishi. To learn more, visit: http://www.healeybrothers.com/