Since 2008, Focus Media has served as Agency of Record for Garnet Health Medical Center - Catskills, and it assumed that role for Garnet Health Medical Center in 2010. Focus Media was integral in the June 2020 launch of Garnet Health, the renamed Greater Hudson Valley Health System, parent organization of the hospitals. This extensive effort included the rebranding of three hospitals, medical groups and foundations to more easily and memorably communicate that it is a united group committed to delivering exceptional healthcare. Focus Media handles media planning and buying, message development, print and broadcast creative, and direct mail for the system.