Focus Media Produces Monthly Newsletter for Boys & Girls Club of New Rochelle

Focus Media conceived, strategized and oversaw content creation, design and distribution of “News Update,” a Boys & Girls Club of New Rochelle monthly newsletter designed to raise awareness and pride about multifaceted Club programs, advocacy and services provided to youths. “News Update” is an audience-driven digital publication that encapsulates news, achievement, innovations and activities centered on providing great futures for the more than 10,500 youths who participate in Club programming. With vibrant design, numerous photos and short, inviting blurbs, “News Update” received a warm reception from the Club community, demonstrated by strong open and click rates, as well as additional newsletter sign-ups.