The 70-page, full-color guide, which has been distributed across the country, highlights Ulster County as the true travel destination it has become. The award recognizes the publication’s use of strong graphics, photos and copywriting to showcase the County’s rich history, culture and recreational opportunities.
“We are thrilled that Ulster County Tourism has been honored once again this year with the SIA Award for our Travel Guide,” said Ulster County Executive Mike Hein. “On a yearly basis, our Travel Guide helps promote Ulster County as a tourism and travel destination, not only in New York State and the Northeast, but also across the United States. The 2013 guide was another exceptional piece, and I would like to congratulate the entire team that worked on it.”
It is the third year in a row that Ulster County Tourism’s travel guide has been honored with a nationally-recognized Service Industry Advertising Design Award. The SIA Awards is the only awards program to recognize advertising and marketing efforts in the service industry, specifically honoring creativity and communication that represents the very best the industry has to offer. There were 1,700 total entries with just under 350 awards given. The awards recognize outstanding communications via print, television, radio, online media and social media. Through the program, brands have the ability to test their marketing campaigns against others nationwide, with their efforts judged by a panel of industry experts for creativity, execution, the application of technology and overall impact.
The 2013 Ulster County Tourism Travel Guide provides information on the recreational, cultural, dining and lodging opportunities across the region. It includes crisp graphics, an attractive layout and engaging photos, which all combine to offer a truly attention-grabbing guide for visitors to Ulster County. The cover features a beautiful shot of Lake Minnewaska on a summer day.
Located just 90 miles from Manhattan, Ulster County offers a wide array of recreational options like hiking, biking, swimming, rock climbing, horseback riding, golf and much more. It’s also home to a rich arts and cultural scene, including galleries, antique shops, theaters and museums, as well as a number of wineries, breweries and distilleries.
“Ulster County has so much to offer visitors, no matter the season,” Ulster County Tourism Director Richard J. Remsnyder said. “Through our Travel Guide and various other marketing efforts, Ulster County Tourism is helping to bring more people to the region, which in turn helps our local economy.”
Ulster County Tourism developed the guide in partnership with Luminary Publishing, a Kingston company that specializes in creative works that highlight the Hudson Valley.
To view the 2013 Ulster County Tourism Travel Guide online, visit http://ulstercountyalive.com/ulster-tourism-guide.