Focus Media president and CEO continues eight years of service to organization GOSHEN, N.Y. (December 26, 2018) – Josh Sommers, the President and CEO of Focus Media, has been named First Vice Chair of the Board of Directors of the Hudson Valley Economic Development Corporation (HVEDC). Sommers joins four other regional business leaders on HVEDC’s newly … Continue reading “Josh Sommers Appointed First Vice Chair of Hudson Valley Economic Development Corporation Board of Directors”
josh sommers
Focus Media Celebrates 15 Years of Growth and Success
PR and advertising firm also launches new multimedia website GOSHEN, N.Y. (April 27, 2017) – Focus Media, the Hudson Valley’s largest and award-winning public relations and marketing firm, is celebrating 15 years of business. Founded by president and CEO Josh Sommers in March 2002, Focus Media is one of the largest firms in New York … Continue reading “Focus Media Celebrates 15 Years of Growth and Success”
Measure ad performance, then adjust your approach
I often stress the importance of identifying target audiences and conducting significant research to choose the best advertising mediums to reach these groups. But well-run marketing programs continue the analysis after an advertising plan has been implemented to ensure good performance and respond to changes in the market place. Measure performance Once you are in … Continue reading “Measure ad performance, then adjust your approach”
Different marketing vehicles for a multi-platform world
Somebody pinch me. I just turned 40 on Friday. While this disclosure might make my C-level colleagues poke fun at me for still being a kid, and give my young staff members more evidence that I’m getting up there, I find this milestone a strong reminder of how complex it is to reach target audiences … Continue reading “Different marketing vehicles for a multi-platform world”
Don’t forget your existing contacts
While it is important to feed your sales pipeline, companies that lack marketing discipline often chase their tails just focusing on new leads, and don’t communicate with existing relationships. Creating, managing and leveraging a sales database is one of the most proven ways to bring in more revenue for your company. The leads you already … Continue reading “Don’t forget your existing contacts”
What Great Recession? Focus Media Continues to Grow
CHAMBER NEWS – FEBRUARY 2015 – Read it here also. Many companies slashed their advertising and public relations budgets when the economy tanked in 2009, but others doubled down and came out stronger with Focus Media as a partner. “In ’09, ’10 and ’11, we were one of the fastest-growing companies in the country,” says … Continue reading “What Great Recession? Focus Media Continues to Grow”
Networking choices are very important
An important aspect of a company’s marketing plan and budget is leveraging networking opportunities. Ask any politician or successful entrepreneur, and they’ll tell you that talking to the right people, in-person, is the best way to market yourself and close deals (yes, an Ad Man just wrote that). While networking at trade shows and business … Continue reading “Networking choices are very important”
Great presentations key to closing deals
When I was a baby radio DJ spinning records on station K104 while still in high school in the 1990s, I aspired to one day make it to New York radio. I befriended New York radio personalities at the time, like Kid Kelly (Z100) and AJ Hammer (WPLJ), who always gave me words of encouragement … Continue reading “Great presentations key to closing deals”
Your social media personality matters
We all have done things we regret. But put an inappropriate remark, photo or video on social media, like Facebook, Instagram and YouTube, and you could regret a mistake for the rest of your life. That goes for you personally, and certainly your company’s social media, as well. Added stress unwanted You are your own … Continue reading “Your social media personality matters”
Make resolutions that will boost the company’s bottom line
New Year’s resolutions are often inspired by our personal challenges, like quitting smoking or losing weight. Sometimes we are successful (I used to be 40 pounds heavier, until my children inspired me to make a resolution to be around longer). And then most of us have made pledges we didn’t keep. But with business, you … Continue reading “Make resolutions that will boost the company’s bottom line”