I often stress the importance of identifying target audiences and conducting significant research to choose the best advertising mediums to reach these groups. But well-run marketing programs continue the analysis after an advertising plan has been implemented to ensure good performance and respond to changes in the market place. Measure performance Once you are in … Continue reading “Measure ad performance, then adjust your approach”
Month: April 2015
Pearl River Pastry Joins Hudson Valley Food & Beverage Alliance
PEARL RIVER, N.Y. (April 29, 2015) — Pearl River Pastry, makers of fine cake and pastry products, has joined the Hudson Valley Food & Beverage Alliance, a cluster initiative of the Hudson Valley Economic Development Corp. (HVEDC). The Hudson Valley Food & Beverage Alliance focuses on helping area food and beverage companies work together as strong … Continue reading “Pearl River Pastry Joins Hudson Valley Food & Beverage Alliance”
HVEDC Earns National Award for Efforts in Launching Engineering Innovation Hub
NEW WINDSOR, N.Y. (April 23, 2015) — Hudson Valley Economic Development Corp. (HVEDC) has been awarded a Business Facilities Economic Development Award for spearheading the development of Hudson Valley 3D Printing (HV3D), which lead to the creation of SUNY New Paltz’s Engineering Innovation Hub. The award was presented in the magazine’s Achievement in Innovation Hubs … Continue reading “HVEDC Earns National Award for Efforts in Launching Engineering Innovation Hub”
Hudson Valley Economic Development Corporation Welcomes Frank P. Giordano, III to Board of Directors
NEW WINDSOR, N.Y. (April 21, 2015) — Frank P. Giordano, III, partner and shareholder of accounting firm Judelson, Giordano & Siegel, CPA, PC, has been named to the Hudson Valley Economic Development Corporation (HVEDC) board of directors. JGS, based in Middletown, is a full-service accounting and business consulting firm with more than 80 years of … Continue reading “Hudson Valley Economic Development Corporation Welcomes Frank P. Giordano, III to Board of Directors”
Fabulous Festival Fun Awaits Visitors this Spring and Summer in Orange County, N.Y.
HUDSON VALLEY / ORANGE COUNTY, N.Y. (April 20, 2015) – Looking for unique day or weekend trips close to home? Be sure to mark the calendar now to experience exciting upcoming events and activities in Orange County, N.Y. UFOs are a widespread phenomenon, especially in Pine Bush N.Y. where a large number of UFO sightings … Continue reading “Fabulous Festival Fun Awaits Visitors this Spring and Summer in Orange County, N.Y.”
Nexus Health Resources Graduates From Orange County Business Accelerator
NEW WINDSOR, N.Y. (April 21, 2015) — Nexus Health Resources, a company that works with healthcare providers to create a seamless, coordinated transitional care system that ensures quality patient outcomes, has graduated from the Orange County Business Accelerator (OCBA) in order to begin business expansion. Created in response to the ongoing paradigm shift in healthcare … Continue reading “Nexus Health Resources Graduates From Orange County Business Accelerator”
MedTech Association and NY BioHud Valley Announce Partnership
NEW WINDSOR, N.Y. (April 20, 2015) – MedTech Association, a membership-based, bioscience and medical technology (Bio/Med) trade association for New York State (NYS), and NY BioHud Valley, a cluster development initiative formed by the Hudson Valley Economic Development Corporation (HVEDC) to establish the Hudson Valley corridor as a global leader in the life sciences, pharmaceutical … Continue reading “MedTech Association and NY BioHud Valley Announce Partnership”
Different marketing vehicles for a multi-platform world
Somebody pinch me. I just turned 40 on Friday. While this disclosure might make my C-level colleagues poke fun at me for still being a kid, and give my young staff members more evidence that I’m getting up there, I find this milestone a strong reminder of how complex it is to reach target audiences … Continue reading “Different marketing vehicles for a multi-platform world”
HVEDC Launches Nibbles, A Food & Beverage Educational Series
NEW WINDSOR, N.Y. (April 6, 2015) — Hudson Valley Economic Development Corporation (HVEDC) is hosting its first Nibbles educational forum April 21 at the Heineken USA headquarters. The event will focus on educating local food and beverage entrepreneurs on the legal issues restaurants confront as they open and build a brand. The event is 5:30-8 … Continue reading “HVEDC Launches Nibbles, A Food & Beverage Educational Series”