Kingston, N.Y. (Dec. 22, 2010) – Ulster County has named Focus Media, Inc. as its agency of record for Ulster County Tourism. The affirmative vote Tuesday by the County Legislature came after a formal Request for Proposal process in which Ulster County Tourism and tourism stakeholders intensively reviewed potential agencies, their backgrounds and services. Tourism … Continue reading “ULSTER COUNTY NAMES FOCUS MEDIA TO HANDLE ADVERTISING, PR FOR ULSTER COUNTY TOURISM”
Month: December 2010
Focus on Marketing: Using Facebook wisely
Facebook is an effective and free way for businesses and professionals to maintain “top of mind” awareness with business contacts and the public. Posting to your company page on Facebook frequently keeps you actively in front of business associates and can have a far-reaching impact with an audience that is eager to hear what you … Continue reading “Focus on Marketing: Using Facebook wisely”
Focus on Marketing: Perfect image will boost your visibility
When developing websites, print ads, direct mail pieces and other marketing materials, you need some “pop” to get noticed. The right imagery can make all the difference. In fact, some of the best ads I’ve seen have been less about the words and more about the perfect photo or illustration. There are two main ways … Continue reading “Focus on Marketing: Perfect image will boost your visibility”
Focus on Marketing: Timing right to be more aggressive
Will your company be a big winner in 2011? Chances are you are close to finishing your company budget for next year. Are you investing in marketing? Does your marketing budget reflect a company that wants to eat its competitors’ lunch, or have you plugged in that bare minimum number to say you are spending … Continue reading “Focus on Marketing: Timing right to be more aggressive”