Political campaigns are a great case study in how the public is frequently disengaged and needs to be addressed through a wide variety of media. Consider how many people are “undecided” just before Election Day. In the race for New York attorney general, for example, a Siena poll just two weeks before the election found … Continue reading “Focus on Marketing: Political campaigns offer cues”
Month: October 2010
Focus Media helps Gillibrand, HVEDC Launch Campaign to Make Hudson Valley a Hub for Biotech Industry
‘NY BioHud Valley’ is New York’s cluster for biotech industry TARRYTOWN, N.Y.– Trumpeting the Hudson Valley as New York’s epicenter for biotechnology and pharmaceutical innovation, Senator Kirsten Gillibrand and business leaders today unveiled the “NY BioHud Valley” campaign reinforcing that the Hudson Valley is the epicenter of the biotech industry in New York. Gillibrand’s announcement … Continue reading “Focus Media helps Gillibrand, HVEDC Launch Campaign to Make Hudson Valley a Hub for Biotech Industry”
Focus on Marketing: Include e-newsletter in marketing mix
E-newsletters can be an inexpensive and helpful part of a company’s marketing and public relations, but there are a number of pitfalls you should avoid to prevent having your newsletter become just another annoying piece of unwelcome spam. In order to be successful, an e-newsletter must have two key elements: interesting content and a neat, … Continue reading “Focus on Marketing: Include e-newsletter in marketing mix”
News releases can boost company profile
A public relations program is the least expensive and potentially most powerful form of promotion available. One well-placed feature article in a newspaper or magazine, or a favorable segment on a television show, can put you in front of thousands, potentially millions, of potential customers with the credibility of independent journalism. One way to earn … Continue reading “News releases can boost company profile”
Focus on Marketing: Make sure your plan fits
Do you have a cookie-cutter marketing plan, something that looks as if it’s taken right off a shelf? I doubt it. No two marketing plans are exactly alike — especially in the age of the Internet. Websites and search engines provide a variety of potent marketing tools that companies can use to more specifically target … Continue reading “Focus on Marketing: Make sure your plan fits”
FOCUS MEDIA CEO JOSH SOMMERS JOINS HVEDC BOARD OF DIRECTORS
Firm also named advertising and public relations agency of record for economic development group New Windsor, N.Y. (Oct. 7, 2010) – Hudson Valley Economic Development Corporation (HVEDC) today welcomed Focus Media President and CEO Josh Sommers to its Board of Directors. Focus Media, which business newspaper HV Biz recently called the Mid-Hudson Valley’s largest advertising … Continue reading “FOCUS MEDIA CEO JOSH SOMMERS JOINS HVEDC BOARD OF DIRECTORS”
Focus on Marketing: Shyness won’t help you
A solid marketing strategy requires leveraging multiple touch points. Having a one-trick marketing tool box likely won’t get the job done. Consumers are bombarded with thousands of messages a day. To be successful, companies must hit the unengaged public over the head with tactics that build top-of-mind awareness. Start with those you know One of … Continue reading “Focus on Marketing: Shyness won’t help you”