Boutique destination combines old-world sophistication with modern-day amenities Sept. 23, 2010 – Slate Hill, N.Y. – The Stack Family, owners and operators of Catlin Gardens, held a ceremonial ribbon cutting on Sept. 23 to celebrate the opening of the $7 million, Victorian-style, 40-room Catlin Gardens Inn. Elected officials and business leaders attended the ceremony. “We’re … Continue reading “THE STACK FAMILY DEBUTS CATLIN GARDENS INN”
Month: September 2010
Focus on Marketing: Become a ‘thought leader’
Demonstrating yourself to be an expert in your field — a “thought leader” — is a powerful public relations tool to attract new business and create a presence in your industry. If you’re a principal or manager of a company, chances are good that you’ve become an expert with unique insights or outspoken views about … Continue reading “Focus on Marketing: Become a ‘thought leader’”
Focus on Marketing: Branding creates buzz
Direct marketing is great, but advertising creates awareness. I write about direct marketing frequently. It’s defined as marketing via outlets other than what we think of as traditional advertising (newspapers, TV, magazines and radio). Tactics like direct mail, e-mail blasts, telemarketing, and ad words on the Web get you on the doorstep of exactly who … Continue reading “Focus on Marketing: Branding creates buzz”
Focus on Marketing: Use solid data, not your prejudices
It’s a common marketing misstep to be blinded by your personal views and experiences when planning your marketing campaigns. Business owners and managers often assume that the masses share their habits, and this can lead to poor marketing decisions. When first meeting with new clients or speaking with people at business events, it’s common to … Continue reading “Focus on Marketing: Use solid data, not your prejudices”