By Josh Sommers Published: 05/21/10 The BP oil spill in the Gulf of Mexico is now considered the nation’s worst environmental disaster in decades and will have devastating consequences for years to come. Ever since the April 20th fire on an oil rig that killed 11 people, an estimated 210,000 gallons of crude oil a day … Continue reading “Focus on Marketing: Lessons from the Gulf spill”
Month: May 2010
Focus on Marketing: Trade shows can be key tool!
By Josh Sommers Published: 05/14/10 Marketing is about presence. Are you the company that the marketplace thinks of for your product or service? Well, that certainly is where you want to be. Part of creating that top-of-mind awareness is event marketing. A great place to do that is at trade shows and consumer expos. Expos … Continue reading “Focus on Marketing: Trade shows can be key tool!”
Focus on Marketing: Create buzz with market events
By Josh Sommers Published 05/07/10 When marketing your business, you have to think big. Part of thinking big is investing marketing resources to create “buzz.” While traditional advertising always remains important, many companies enlist event marketing to generate that all-important buzz in the market. Do you now have a new product or service you are … Continue reading “Focus on Marketing: Create buzz with market events”
Focus on Marketing: Put high priority on training your staff
By Josh Sommers Published: 04/30/10 Marketing and positively positioning your firm in the market starts at home. You can have the best business-development program, but if your team isn’t equipped to serve the new clients you earn, you’ll go around in circles. A good marketing plan includes equipping your service team to succeed. That’s why … Continue reading “Focus on Marketing: Put high priority on training your staff”