Focus Media CEO Josh Sommers told the Orange County Chamber of Commerce Marketing Seminar attendees to put any lingering Great Recession bunker mentality behind them, and go forth and pursue new business. In a presentation at the Hilton Garden Inn Hotel in Newburgh NY, Sommers gave numerous examples of how carefully targeted and well developed creative … Continue reading “Josh Sommers tells Marketing Seminar it’s time to gear up efforts”
Month: April 2010
Focus on Marketing: Devote time to your biggest customers
By Josh Sommers Published 04/23/10 Most often, 80 percent of a company’s business can be attributed to 20 percent of its customers. OK, that’s no big revelation. But when developing strategies to grow your business, it’s vital to market with the 80/20 rule in mind. Going after new business through advertising is important. But the … Continue reading “Focus on Marketing: Devote time to your biggest customers”
Focus on Marketing: Post-recession marketing begins with your image
By Josh Sommers Published: 04/16/10 As a “PR man” and marketing strategist, I’m an optimist and positive thinker. I try to bring that vibe and culture to the companies I work for. Late last year, I wrote, with some level of prematurity, that the worst was behind us. This was part of my advice that … Continue reading “Focus on Marketing: Post-recession marketing begins with your image”
Targeted advertising can yield top results
By Josh Sommers Published: 04/09/10 No business, whatever its size, has unlimited resources for marketing. That’s why every dollar spent on promotion has to count. If your company was advertising accounting services, you wouldn’t buy ads on MTV. Similarly, promoting auto parts in a magazine focused on early child years also would not be the … Continue reading “Targeted advertising can yield top results”
All sectors gravitating to social media
By Josh Sommers Published: 04/02/10 Social networking is sweeping across all industry sectors in the Hudson Valley at a speed I’ve never seen before. Over the last three weeks, we’ve created six Facebook pages for clients, and coached many others on Twitter and other forms of social media. It’s a fascinating time as businesses rush … Continue reading “All sectors gravitating to social media”