– from Mid Hudson News December 23,2009 NEW WINDSOR – The new Orange County Business Accelerator, which was formed by Orange County and its Industrial Development Agency, will be employing a big marketing push to get its message out. The accelerator has hired Focus Media to develop a marketing plan to designed to help new … Continue reading “Orange County’s new business accelerator to make big push”
Month: December 2009
Focus on Marketing: Paterson’s media blitz addresses uphill battle
By Josh Sommers Posted: December 18, 2009 Turn on one of the network television channels and you’re likely to see one of Gov. David Paterson’s latest commercials. A political TV campaign in December is a rarity. But Paterson, heading a state government in financial ruin during the worst recession in a generation, wears his incumbency … Continue reading “Focus on Marketing: Paterson’s media blitz addresses uphill battle”
Focus on Marketing: Tiger could’ve learned a lesson from Letterman
By Josh Sommers December 11, 2009 You don’t have to be a public-relations expert to figure out that Tiger Woods needs to learn a lot about crisis management. One of Nike’s first campaigns about Woods featured children running up a hill with golf bags and taking their first swings. Each of them said, “I’m Tiger … Continue reading “Focus on Marketing: Tiger could’ve learned a lesson from Letterman”
FOCUS MEDIA LANDS THREE TELLY AWARDS FOR OUTSTANDING TV ADS
Goshen, N.Y. – December 10, 2009 – Focus Media, a prominent Hudson Valley-based advertising and public relations agency, was recently announced winner of three 2009 Telly Awards for its expertise in the production and direction of television commercials for two major clients. Focus Media received Telly Awards for Best Entertainment Commercial and Best Tourism Commercial … Continue reading “FOCUS MEDIA LANDS THREE TELLY AWARDS FOR OUTSTANDING TV ADS”
Keep Advertising to the point.
Ads must say what you sell By Josh Sommers, December 04, 2009 It never fails. You see a print, outdoor or online ad for a company, review it a couple of times, and still can’t figure out what the company does or sells. That’s bad, and usually a waste of a company’s marketing resources. While … Continue reading “Keep Advertising to the point.”
Focus Media Sponsors Orange County Partnership Annual Event
At the 23rd Partnership Annual Event President and CEO Maureen Halahan reviewed 2009 corporate attractions and expansions in Orange County and reported on important business retention efforts. Presented the Quality of Life Award, The Food Bank of the Hudson Valley. The Golden Shovel Award from the Alliance for Balanced Growth went to First Columbia, LLC. … Continue reading “Focus Media Sponsors Orange County Partnership Annual Event”