The new Orange County Business Accelerator selected Focus Media for advertising and public relations support. Pictured are OCBA’s Mike DiTullo, M. Wm. Lahey County Legislator, Ed Diana County Executive and Focus’s Tony Morino, Chrissy Lawrence and Kerry Donovan.
Month: September 2009
GM takes its image issue head-on in new campaign
General Motors knows it has an image issue. The company has long been embattled with perceptions about reliability when compared to imports, and until recently, has been below the curve on fuel efficiency. The recent bankruptcy headlines haven’t helped, either. When you have a crisis or image issue, the last thing you want to do … Continue reading “GM takes its image issue head-on in new campaign”
Networking media helps to get your message out
One thing is for certain: You can’t be at every networking event or meet all the right people you need to succeed without a little help. But you can leverage social media to meet and stay connected with the right people. In addition to Twitter, Facebook and LinkedIn are the largest social media outlets making … Continue reading “Networking media helps to get your message out”
Networking Media Helps To Get Your Message Out
One thing is for certain: You can’t be at every networking event or meet all the right people you need to succeed without a little help. But you can leverage social media to meet and stay connected with the right people. In addition to Twitter, Facebook and LinkedIn are the largest social media outlets making … Continue reading “Networking Media Helps To Get Your Message Out”
Now’s the perfect time to expand marketing
Yes, it seems like the worst is over. Experts say we’re climbing out of the recession and better days are ahead. Although I predicted that companies who kept up their marketing heat during the recession would make the most gains when the economy turned around, here’s a column for those companies that crawled into the … Continue reading “Now’s the perfect time to expand marketing”
Make the most of your budget for marketing
No matter who you are, no business has unlimited resources to spend on advertising. That’s why you’ve got to make every dollar count to get noticed. There’s always the one philosophy that some businesses try — at least the ones with deep pockets: throw a bunch of crap on the wall and see what sticks … Continue reading “Make the most of your budget for marketing”