Here’s a dirty little secret: While there are exceptions, most broadcast stations don’t program for the age 55-and-older crowd. The 25-54-years-old demographic is the most lucrative consumer spending group. Thus, it’s understandable that most radio and broadcast TV stations program to that audience so as to be attractive to advertisers seeking that demographic. It’s nothing … Continue reading “Use newspapers, cable to reach 55-plus crowd”
Month: August 2009
Focus Media public relations welcomes Kerry Donovan
Posted: August 21, 2009 GOSHEN — Kerry Donovan of Newburgh has joined Focus Media, a Hudson Valley-based public relations and marketing firm, as director of marketing. Donovan will work to expand the equity position for Focus Media with the region’s business community, and to connect with firms that are ready to benefit from a well-executed … Continue reading “Focus Media public relations welcomes Kerry Donovan”
Incentives can assist in motivating your staff
In tough times, many companies make the mistake of curling up into the fetal position rather than marketing hard to survive and position for future growth. As advised on a weekly basis in this column, the companies that keep their commitment to marketing will come out on top when this economy turns around. But during … Continue reading “Incentives can assist in motivating your staff”
Wintertime’s right time for plugging allergy relief
All week long I haven’t been able to get the 1950’s song “Lollipop” out of my head thanks to it being featured in Dell’s latest TV campaign promoting the colorful options of the company’s Inspiron laptops. Dell’s TV spot has been on the air since late June for good reason. September’s back-to-school time signals heavy … Continue reading “Wintertime’s right time for plugging allergy relief”