Last September, Republican loyalists, and a lot of folks in the middle, were excited. Sarah Palin had just rocked the Republican Convention. She may have been a surprise pick, but she instantly gave McCain a spring in his step. But that’s before going off script. Palin was solid with a teleprompter when she was rolled … Continue reading “Palin’s media blunders reveal what not to do”
Month: July 2009
TV and radio ads create memorable connections
Many marketing experts agree that the electronic mediums of radio and television are the best outlets to use when establishing memorable brands. While a mix of advertising mediums, including print and Web, are essential when establishing your brand and awareness in the marketplace, brands that invest in television and radio stack the deck in becoming … Continue reading “TV and radio ads create memorable connections”
Targeted networking will help you get ahead
There is no denying it: It’s who you know. Yes, it’s true: Having connections can give you a leg up in this world. As it applies to professional opportunities, knowing the right network of people who can refer your product or service can open doors for you. Many professionals and businesses have made their success … Continue reading “Targeted networking will help you get ahead”
To be a leading brand, you must always deliver
Your customers and the customers you hope to get have choices. What’s more, the marketplace is crowded with lots of advertising noise, making it a challenge to get noticed through the clutter. How do you stand out? A powerful brand is a core necessity. Your brand goes well beyond your logo and slogan. Does the … Continue reading “To be a leading brand, you must always deliver”