Matrixx Initiatives, maker of 19 Zicam-branded products that tackle colds, coughs and allergies, is in the midst of a public relations nightmare. Last week, the FDA advised the public to discontinue use of over-the-counter Zicam Cold Remedy Nasal Gel and Zicam Cold Remedy Gel Swabs. The FDA warns that 130 users of the products reported … Continue reading “Zicam warning a lesson in crisis communications”
Month: June 2009
How to create an awesome trade-show presentation
If you’ve walked through any type of trade show, you know that if someone is going to get your attention, his booth must either dazzle your senses or really have something specific you need. Most of the time, companies are selling products or services that consumers don’t necessarily know they need. When preparing to promote … Continue reading “How to create an awesome trade-show presentation”
Look beyond boundaries
What are the boundaries of your business? Is your business limited by geographic boundaries? Do you direct your company’s sales efforts toward only a few industries or markets? Who would think a Middletown company known for professional garment cleaning would send a van every day to places as far north as Roscoe or some 50 … Continue reading “Look beyond boundaries”