There were merits to the New York Regional Interconnect project recently abandoned by its sponsors. It was the first serious project put forth since the blackout of 2003 to prevent one from happening again. It was a blackout that crippled New York City, the Hudson Valley, and the Northeast and left 55 million people without … Continue reading “Enlist grass-roots support early”
Month: April 2009
Catskill Regional Medical Center and Catlin Gardens Each Select Focus Media
Focus Media, Inc., a prominent Hudson Valley-based public relations and marketing firm, has been named advertising and public relations agency of record of both Catskill Regional Medical Center (CRMC) and Catlin Gardens. Catskill Regional Medical Center, located in Harris, N.Y., contracted Focus Media to redesign its website late last year. The recently launched website contains … Continue reading “Catskill Regional Medical Center and Catlin Gardens Each Select Focus Media”
GM ads seek to soothe public’s fear of buying
So if you’re selling popsicles in a snow storm, nobody is going to want to buy any. Right now, in the midst of a recession blizzard, consumers have turned a cold shoulder to buying new cars. It’s no big secret. American consumers are mostly afraid of taking on new car payments and then losing their … Continue reading “GM ads seek to soothe public’s fear of buying”
Give everyone reasons to return to your site
You are interested in doing business with a local company. So you check out their website. This company’s website design was clearly a creation from the late 1990’s, looks amateurish and is so generic you can’t tell what services the company actually provides or if the owner is in China. Game over. It is a … Continue reading “Give everyone reasons to return to your site”
To meet the right folks, choose the right groups
Effective networking is a critical tool in a marketing program, particularly for companies focused on business-to-business sales. The most effective business people understand that if you don’t put yourself out into circulation to meet lots of people, your odds of connecting with opportunities are slim. Smart business promoters make it a point to shake plenty … Continue reading “To meet the right folks, choose the right groups”