– from Mid Hudson News December 23,2009 NEW WINDSOR – The new Orange County Business Accelerator, which was formed by Orange County and its Industrial Development Agency, will be employing a big marketing push to get its message out. The accelerator has hired Focus Media to develop a marketing plan to designed to help new … Continue reading “Orange County’s new business accelerator to make big push”
Year: 2009
Focus on Marketing: Paterson’s media blitz addresses uphill battle
By Josh Sommers Posted: December 18, 2009 Turn on one of the network television channels and you’re likely to see one of Gov. David Paterson’s latest commercials. A political TV campaign in December is a rarity. But Paterson, heading a state government in financial ruin during the worst recession in a generation, wears his incumbency … Continue reading “Focus on Marketing: Paterson’s media blitz addresses uphill battle”
Focus on Marketing: Tiger could’ve learned a lesson from Letterman
By Josh Sommers December 11, 2009 You don’t have to be a public-relations expert to figure out that Tiger Woods needs to learn a lot about crisis management. One of Nike’s first campaigns about Woods featured children running up a hill with golf bags and taking their first swings. Each of them said, “I’m Tiger … Continue reading “Focus on Marketing: Tiger could’ve learned a lesson from Letterman”
FOCUS MEDIA LANDS THREE TELLY AWARDS FOR OUTSTANDING TV ADS
Goshen, N.Y. – December 10, 2009 – Focus Media, a prominent Hudson Valley-based advertising and public relations agency, was recently announced winner of three 2009 Telly Awards for its expertise in the production and direction of television commercials for two major clients. Focus Media received Telly Awards for Best Entertainment Commercial and Best Tourism Commercial … Continue reading “FOCUS MEDIA LANDS THREE TELLY AWARDS FOR OUTSTANDING TV ADS”
Keep Advertising to the point.
Ads must say what you sell By Josh Sommers, December 04, 2009 It never fails. You see a print, outdoor or online ad for a company, review it a couple of times, and still can’t figure out what the company does or sells. That’s bad, and usually a waste of a company’s marketing resources. While … Continue reading “Keep Advertising to the point.”
Focus Media Sponsors Orange County Partnership Annual Event
At the 23rd Partnership Annual Event President and CEO Maureen Halahan reviewed 2009 corporate attractions and expansions in Orange County and reported on important business retention efforts. Presented the Quality of Life Award, The Food Bank of the Hudson Valley. The Golden Shovel Award from the Alliance for Balanced Growth went to First Columbia, LLC. … Continue reading “Focus Media Sponsors Orange County Partnership Annual Event”
Catskill Regional appoints McGurk to head marketing.
Posted: November 23, 2009 HARRIS — J.P. McGuirk of Newburgh has joined the senior management team at Catskill Regional Medical Center as director of marketing and public relations. McGuirk oversees all of the hospital’s marketing and public relations functions. He also will manage all of Catskill Regional’s community outreach programs. tclark@th-record.com Focus Media is a … Continue reading “Catskill Regional appoints McGurk to head marketing.”
Catlin Gardens Inn Breaks Ground
Hudson Valley wedding destination adds a 40-room Victorian-style inn. November 20, 2009 – Slate Hill, N.Y. – The Stack Family, along with many area dignitaries, today broke ground on the new $7 million Inn at Catlin Gardens. The Inn at Catlin Gardens, slated to open in Spring 2010, compliments the beauty and elegance of the … Continue reading “Catlin Gardens Inn Breaks Ground”
All press not necessarily good press in campaign.
by Josh Sommers Posted: November 20, 2009 I’ve run my share of media campaigns for political candidates. Campaigns are not easy, and sometimes, no matter how hard you work, winning is almost impossible when running against a popular incumbent or better funded-opponent. The odds were no doubt stacked against Democrat Glenn Kroll in this year’s … Continue reading “All press not necessarily good press in campaign.”
SUNY Orange Selects Focus Media as Advertising Agency of Record
Goshen, N.Y. – November 4, 2009 – Focus Media, Inc., a prominent Hudson Valley-based public relations and marketing firm, has been named advertising agency of record for SUNY Orange. As agency of record, Focus Media will now serve as SUNY Orange’s strategic partner and marketing counsel handling advertising creative, media planning and direct marketing. SUNY … Continue reading “SUNY Orange Selects Focus Media as Advertising Agency of Record”